Social issues in advertising?

Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior.
While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing. Social advertising may, however, form a part of a social marketing intervention.


By Nitish MJMC, Patna University
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Types of Advertising Materials

When you get into advertising, you need to make use of different advertising materials to get your audience's attention. You have to produce these advertising materials to hel… (MORE)