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Social issues in advertising?

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Social issues in advertising?
Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior.
While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing. Social advertising may, however, form a part of a social marketing intervention.


By Nitish MJMC, Patna University
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Social aspects of advertising?

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