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Qualitative research is a field of inquiry that crosscuts disciplines and subject matters. It involves an in-depth understanding of human behavior and the reasons that govern human behavior. Unlike quantitative research, qualitative research relies on reasons behind various aspects of behavior. Simply put, it investigates the why and how of decision making, as compared to what, where, and when of quantitative research. Hence, the need is for smaller but focused samples rather than large random samples, which qualitative research categorizes data into patterns as the primary basis for organizing and reporting results. Qualitative researchers typically rely on four methods for gathering information: (1) participation in the setting, (2) direct observation, (3) in depth interviews, and (4) analysis of documents and materials .

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Q: What are the assumptions of qualitative and quantitative research?
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Related questions

What are two quantitative research methods used in communication?

quantitative research and qualitative research


Is quantitative a research method?

No. qualitative is the research method.


Is numerical data quantitative or qualitative?

Numerical data is quantitative research


What are the Types of qualitative and quantitative research?

Qualitative research includes methods like interviews, focus groups, and observations that aim to explore experiences and opinions. Quantitative research involves numerical data collection and analysis, using methods such as surveys and experiments to measure relationships and patterns.


How are qualitative and quantitative research alike?

For example, in qualitative research you resort to a case study approach, while in quantitative research you may resort to survey method. Quantitative research largely deals with volumes of data collected from primary or secondary sources. Qualitative research will focus on descriptions, contents, views, perspectives and its analysis.


What two categories can research be divided into?

Research can be divided into two main categories: qualitative research, which focuses on understanding the "why" and "how" behind phenomena through qualitative data analysis; and quantitative research, which focuses on collecting and analyzing numerical data to answer research questions through statistical methods.


Can quantitative and qualitative research work together?

yes


What type of reasoning does qualitative research use?

Qualitative research primarily uses inductive reasoning, which involves starting with specific observations or data points and then developing general conclusions or theories based on those observations. This approach allows researchers to explore deeper meanings, perspectives, and relationships within their data.


Wt is quantitative and qunlitative mixed research?

A quantitative and qualitative mixed method research uses two mediums of research to combine a single report. It focuses on number (quantitative) and word, action and reactions (qualitative), to compile a single report.


Is numerical data quantitive research or qualitative research?

Numerical data is quantitative research


What are two main types of scientific research?

quantitative and qualitative


What is the different between qualitative and quantitative research?

Qualitative research is exploratory research used to understand things. Quantitative research is essentially an investigation using statistical or mathematical methods to understand things.