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What are the steps for doing the off page seo?

Updated: 8/18/2019
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The most important step of "off page" Search Engine Optimization is Marketing Channel Research. Marketing Channel Research involves developing an understanding of the information content currently found in the "internet marketing channel". A popular next step is to develop information content which is interesting to your ideal target audience. This information content may take many forms such as topical articles, solutions to common problems, software tools, whitepapers, ebooks, audio and video. Typically, this ideal target audience content is used as a platform to publish an HTML link to the promoted web page. When one page contains an HTML link to a promoted web page it may serve to increase the search engine authority of the promoted web page. An HTML link contains "anchor text" and a "URL". The "off page" optimization value of each incoming HTML link pointing to a promoted page varies according to the semantic relationships between the anchor text, the content and authority of the page where the HTML link is located and the content of the page where the link points. The last step is to distribute the ideal audience content so that the maximum authority of the promoted page is created.

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