What is enlightened marketing?

Answer 1

Enlightened marketing is a marketing philosphy holding that a company's marketing should support the best longrun performance of the marketing system.It has 5 principles that include consumer oriented marketing , innovative marketing , value marketing , sense of mission marketing and societal marketing

Answer 2

Enlightened marketing is a marketing approach that emphasizes values and purpose, rather than solely relying on sales tactics and promotions. It is a marketing strategy that is focused on creating a positive impact on customers, society, and the environment. The goal of enlightened marketing is to establish a deeper connection with customers by providing them with meaningful experiences, content, and products that align with their values and interests. The approach also prioritizes transparency, authenticity, and ethical practices, and seeks to build long-term relationships with customers based on mutual trust and respect. Ultimately, enlightened marketing is about creating shared value, where the success of the brand is tied to the well-being of its customers and the wider community.

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