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Marketing is the process of using psychology to persuade the acceptance and/or purchase of a product, person or idea.
Wiki User
∙ 13y ago
Psychology and marketing are closely linked because marketing strategies often rely on psychological principles to understand consumer behavior, decision-making processes, and motivations. By applying psychological theories such as cognitive dissonance, social proof, and emotional appeals, marketers can create more effective campaigns that resonate with their target audience. Ultimately, psychology helps marketers better understand how consumers think, feel, and act, leading to more successful marketing efforts.
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