What would you like to do?
What is the role or media in ebusiness?
The role of media in the US is to inform, entertain, and advocate for change. Also, unfortunately, it seems like the media takes on the roles of invasive snooper and scare… monger.
MEDIA IN DEVELOPMENT - Development refers to a change process geared at improving or making better, the life and environment of man. Dudley Sears (1985), posited that developm…ent involves the creation of opportunities for the realization of human potentialities. Where the media comes in development process is through what is called "development communication". This is the type of communication which is consciously packaged by the sender such that the message content or the information sent could persuade, encourage or convince the receiver or target audience to adopt an attitude and participate in actualizing a development plan or goal. At certain instances, the message sent aims at making the target audience adopt a positive attitudinal change towards a development purpose. DEVELOPMENT MEDIA THEORY - Development media theory began from the agenda -setting theory espoused by Mc. Combs and Shaw (1972), which stated that the media tells us not what to think but what to think about. In other words, the amount of attention given to an issue in the press affects the level of importance assigned to that issue by the mass media audience. The main thrust of Agenda Setting theory is that though media may not completely change ones point of view on particular issue, it tends to change his perception of what is good. That is to say in simple terms, the fact about the inherent influencing power of media, makes it to be seen and applied as important instrument in developmental policies. NATIONAL DEVELOPMENT ROLE OF MEDIA - Basically, the media are described as performing three functions or roles of information, education and entertainment. These are the conventional social functions the media render to the public, but which is equally applicable in broader sense in national development pursuit. It could be said that through educating, informing and entertaining, the media thereby make the society, society members or the nation as well as the leadership of the very society, aware of the importance and need to undertake certain process or processes of national development. Also attached to these three basic roles of media is another role of persuasion, where media are seen as virile tools of applying persuasive efforts to influence people's actions towards a particular direction. The mass media are therefore seen for their role in furnishing the public with necessary information to achieve development or change goals. These roles of media in national development lie in their capacity and capability to teach, manipulate, sensitize and mobilize people through information dissemination - (Ucheanya 2003, as cited by Chinenye Nwabueze). The media also chart a course for the public in line with the agenda setting theory, thereby creating in the minds of the people, issues that should be viewed as priority issues including development programmes and policies - (Nwabueze, 2005). Instances of this role being presently played by media in Nigeria is the general millennium goal pursuit towards the year 2015, as proposed by the United Nations and incorporated as national policy by governments of member countries around the world. Policies of the millennium goal touch on different aspects of health, education, children and women and the likes. The programme could also be said to be part of the globalization pursuit to which any nation left out in its pursuance and implementation stands the possibility of being alienated in the comity of nations. Though not free of some propagandist motives, health issues such as the HIV/AIDS, Polio Immunization and The H5N1 Bird Flu Virus issue became the leading stories disseminated by the media. Other related issues include wars, famine, women and children health and rights as well as democratization activities receive prominence and greater attention from the media. Another instance of developmental role by Nigerian media was the recent killing of the unconstitutional move to install a third term government by the recent past President Olusegun Obasanjo, as well as the contribution by the media towards making Nigerians to come out and vote during the Aril 2007 general elections, in order to enable a successful transition from civilian to another civilian rule, the first time in history of the country. Although there were crisis of election rigging and malpractices along the transitional course, yet the media remained dutiful by avoiding actions that could have derailed the entire motive of the transition. Other roles of media in national development include - 1) The media leads to formation of attitude through establishing of values for the society or nation and thereby building a climate of change in the society or nation. According to Alade Odunewu as cited by Yakasai A.S. 1996, this involves the dissemination of news and information in response to a basic human need, which is the "right to know". 2) Protection of Social Justice is another role of media in national development, in that the media are not only expected to record, compose or report account of events and stories just as the historians do, but the media are also expected to analyze issues and facts contained in the news, in line with the need and interest of Social Justice. Dr. Stanley Machebu pointed here that the press "are subordinate to a far higher goal: the goal of ensuring that public and private conduct is directed towards the greatest possible measure of justice, in society". 3) In order to ensure a peaceful national coexistence and progress, the media have before them the task of discouraging such negative issues as ethnicity, dictatorship in leadership like the military rule and of course discourage embezzlement of public funds, as it is the disturbing trend presently indulged by politicians occupying positions of responsibilities and related public officers in Nigeria. Perhaps if the media in Nigeria were carrying out or were allowed to ideally carry out their function of investigating facts and announcing them to the public, the recent scenario whereby some ex-governors which include Saminu Turaki of Jigawa state, Orji Uzo Kalu of Abia, Joshua Dariye of Plateau and Chimaroke Nnamani of Enugu and the likes who were arrested by the anti graft commission, the EFCC for alleged money laundering and embezzlement might not have happened. Machebu S. as cited by Yakasai A.S. 1996, stated - "The press in Nigeria can never properly claim to be discharging any significant responsibility if it fails to consistently describe if not denounce, the countless ways in which the pursuit of wealth corrupts the polity and Compromises our future". 4) The responsibility of informing people about development projects and programmes is another major role of media to national development. Such programmes designed and proposed by policy makers could be entirely new to the people at whom they need to be enlightened, educated and mobilized by the media. Instances of such programmes are the Universal Basic Education (U.B.E.), the Nomadic Education, Girl-Child Education, Adult Education, Fighting Drug Addiction and Trafficking and for instance, a nationwide campaign towards boosting agriculture and food production. 5) Offering solutions to problems is another developmental role of the media, in that they are not only expected criticize government officials and condemn their actions, but also as watchdogs of the society, they should review, analyze, appraise or criticize, as the case may be, activities of government agencies and programmes such as the Re-capitalization of banks and the Economic and Financial Crime Commission (EFCC), with a view to offering solutions in the areas where they are failing or lacking and suggest ways to their rectification. The media in Nigeria ought to use this function of offering solution to encourage leaders to always stick to budgetary provisions and avoid indulging in extra budgetary spending, which leads to embezzlement of public funds. In connection to this, Bajuwade D. 1987, as cited by Yakasai A.S. 1996,reasoned - "This day and age demands pungent writing that does not stop at picking up all the peccadilloes and mote in other peoples' eyes, but in addition, offers its own alternatives, put forward its own ideas and submits well considered solutions to problems it highlights". PROBLEMS RESTRICTING DEVELOPMENTAL ROLE OF MEDIA Few among the numerous obstacles to objective media reporting and progressive functions of the media are: - 1) Restrictions from the so-called "state security" laws and decrees tend to prevent full rights of expression and writing or broadcasting the facts as they are - by "calling a spade a spade". 2) Lack of adequate remuneration and protection for media practitioners by the media managers often lead to suppressing of facts and succumbing to collection of gratification (the notorious brown envelope syndrome) in order for the reporters to have their ends met or pay for transportation and facilities for sending their stories. 3) Crossing the interests of media owners or proprietors is another problem whereby executives of government owned media prefer to have their lead story carrying big portrait of the governor or president on the TV screen or front page of Newspaper in order to maintain their position in office. On the other hand, private media owners often have governors, ministers and commissioners friends, at which the helpless reporter willing to report facts or expose an act of dishonesty committed by any of these people could not have his story published or aired because it crosses their (media owners) personal interests. As regards to this, Oduyela S. 1996, pointed out - "Ogbeni Lanre had recently approached an editor of one of the new generation Newspapers in Lagos on his article on Mr. Gbenga Daniel, governor of Ogun state; the editor out rightly told Ogeni Lanre that he would not publish the article because Gbenga Daniel is his friend" Odulaye went further thus - "Journalism in Nigeria has now shifted from its position as the watchdog to collaborator in killing of a nation through misinformation and covering up for dishonest public office holders. It is no more a news that editors and publishers call ministers and governors to inform them of stories about them and the possibility of killing it". 4) Lack of self censorship is also a problem militating against objective and developmental output by Nigerian media. The media are seen as good in criticizing others but scarcely do they criticize themselves in terns of observing the code of ethics of the profession. While a section of the media engages in bitter criticism and harassment of those in position of power to earn their recognition, others stoop down to paying cheap lip service to the authorities that be with a view to gain gratifications. It could be said that while the former case could fetch charges of defamation in the court of law, the later could expose the practitioner to ridicule and debasement. CONCLUSION It should be understood the relevance of media in almost all spheres of human endeavour cannot be overemphasized, more so in the area of National Development, as equally reasoned by organizers of this discussion forum, LEAP Africa. Also the exigent need for good governance, responsible and accountable leadership goes hand in hand with the need for active role of strong and equally disciplined media towards enlightening, mobilizing and sensitizing both the public and the stakeholders in this concern. It should also be understood the impossibility of having totally unbiased media, because even in the developed European countries, media were seen for conducting opinion polls or making comments that favour certain political parties or candidates. However, the conscience of the media itself needs reorientation to shed off characteristics of the ravaging societal malaise which in some ways, affect the media themselves. In relation to this, Sogolo G. 1995 pointed out "The role of information in our National Development is no longer a matter of dispute. And as we have argued, information is useful if only it is properly disseminated" Sogolo further stated - "In a plural and diverse society such as Nigeria, we need an information order built on cordial relationship between the state and the media, between leadership and follower ship, between the elite and the people at the grassroots level. In all this, the media have an important role to play, always taking into consideration the socio cultural conditions under which they operate, but without loosing sight of the universal commitments of the profession.
ROLE OF ELECTRONIC MEDIA IN COMMUNICATION Communication and electronic media go hand in hand. In this technology oriented era the use of electronic communication is inevita…ble. The role and importance of electronic communication can't be overlooked. Electronic information interchange is necessary for the survival in current era. Information is the back bone of the economy of a Nation. Electronic media has improved communication numerous ways. Internet has immensely helped in communicating. There are a lot of new websites coming in each day, each hour. Emails are an efficient and economical mode for communication with no time restraints and country borders. More and more people use emails to communicate and spread information. These characteristics of electronic communication have a tempting effect on the organizations to carry on their businesses. Organizations use electronic communication as their marketing tool leading to spam for some of the recipients. The Internet and electronic communications (also called computer mediated communications, or CMC) doesn't just mean new tools for communication; it means new ways to communicate. Today our organization interacts with its various constituents differently - employees, board members, customers, partners and others - depending upon the nature of the message, the goals you are trying to achieve and the strengths (and weaknesses) of the available media - telephones, voice mail, fax machines, print, etc. Electronic communications adds a powerful new channel that not only will change how you use this mix of options, but it will create entirely new ways to interact. For example:Electronic communications lets you combine numerous media - text, graphics sound, video, etc. - into a single message. That can result in far more meaningful communications tailored to the nature of your particular audience. In contrast to broadcasting, narrowcasting reflects the ability to develop numerous communications for subsets of your market or constituencies.Electronic communications is interactive. It engages audiences in active, two-way communications. That requires a new way of thinking about advertising copy and the handling of public relations. The pay-off, however, is a self-selected audience, engaged and actively participating in the communications process.Two-way communication is nothing new. But electronic communications creates a new form of many-to-many communications that lets geographically distributed groups communicate interactively and simultaneously through text, sound and video. You can hold inexpensive video conferences or press conferences from your desk, or conference with people at several desks located across the world. One of the burgeoning phenomena of the Internet is businesses and organizations sponsoring, supporting and moderating discussion groups about issues, products, strategies - anything of interest to the organization and its constituents. Sponsorships are also solicited for popular resources, such as indexes and other Internet search tools, and these provide a further communications and marketing opportunity.Many organizations are using electronic communications facilities, such as the World Wide Web, as internal communications tools to enhance team work. Many individuals at different locations can work on the same documents, hold meetings and integrate research findings.Electronic communications removes the power of communications gatekeepers to both positive and negative effects. Most organizations are used to controlling the messages that go out to its constituents through managers, spokespeople and others. But with the Internet, constituents begin to talk among themselves, requiring new approaches and a new emphasis on listening and reacting, not just talking.With the Internet you have the ability to transmit and receive large amounts of information quickly to and from individuals and workgroups around the world. This changes the way activists, for example, can galvanize communities, inform legislators and change public opinion. It changes the sources and depth of your constituents' knowledge levels. It also lets those constituents reach you with new kinds of communications they may never have attempted before.
The role of the media in the Indian democracy is that to give correct information to the people and always help to people to express their public opnion and the information th…at has got to media. Media should provide correct information to people.
Photographs are not space fillers in a newspaper as many may think. Photographs are used to make ideas explained in writing more visible and fathomable to the readers. They ar…e also used as the selling point of any publication in that case meant for such. A well taken photo is worthy a thousand words, so editors will always have space for photos in their publications. email@example.com
Electronic Media is the most powerful medium in marketing. Digital Marketing which is trending as the most result oriented marketing method is adopted by many renowned PR …agencies for helping businesses to grow.
The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible …public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest.The media can highlight the short-comings of the official machinery in its functioning,bringing out the sufferings of the public in general. As political parties start media for themselves and utilise it for their own selfish ends, the role of the media is very much narrowed.During elections ,in democracy the media is an effective tool for getting the publi The idea that media should serve the society, particularly in the third world, in solving the problems people are facing has already gained momentum. Journalists, politicians and even the general public are talking about the necessity of harnessing the media .Around election time, the media is extre c opinion in its favour
to decide what knds of stories will be covered.
Use of media in education such as computers , smart class , Teach Next help children to know more about their subject, they get complete information about any topic.They can e…ven read books which they want to.It is very useful.
To entertain us, the audience.
Media have an important role, and a huge responsibility, in providing clear and accurate information to the public during a disaster. In addition to official emergency broadca…sts, media relay accounts of: - What happened - Where it happened - Who or what was affected - What is being done - Where it is safe to go - Areas to avoid (unsafe, or being worked on) - When it is safe to go back - Where people can get help - Where to get more information
it major role is keeping the masses in the society informative.
the mass media is a body that is in charge of InformationEducationEntertainment>4>advertisingsurvillencecorrelation of parts of society. …
I think Becuz wen there is a media u get 2 know more information about wtz happenin there.. They will give u some information bout wtzz happening there..
To inform the public of events (news) and its affect on society.
Media can be stated as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated. It actaully inlcludes broadcast…ing and narrowcasting medium such as newspapers, magazines etc. Media plays a very significant role in providing information to us.Its main idea is to spread education among people on the latest happenings and to connect the people from differet parts of the world.