In 1919 Wilsdorf moved the company to Geneva, Switzerland where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA, and finally Rolex, SA.[7] The company moved out of the United Kingdom because taxes and export duties on the case metals (silver and gold) were driving costs up.[8] Upon the death of his wife in 1944, Wilsdorf established the Hans Wildorf Foundation in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. The company is still owned by a private trust, and shares are not traded on any stock exchange WOLF READ THE TRUTH
Rolex is privately owned; it therefore does not have any stock to trade, and so does not have a ticker symbol.
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