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Why did International Harvester pick ups from the mid 1960's become extinct?
Wiki User
∙ 14y ago
IHC pickups were modeled after the large truck lines but they were expensive to build and unfortunately nobody liked the design compared to Ford, Chevy, or Dodge. Sales fell and so they were discontinued. Dodge for a long time struggled to compete but then burst out with new looks and survived. Have you bought an IHC freezer lately? Same story.
Wiki User
∙ 14y ago
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