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Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
Wiki User
∙ 10y ago
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
Wiki User
∙ 10y ago
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How has marketing management changed in recent years?
Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.
What products and services that satisfy the needs and wants of target customer?
maybe money can satisfy the consumers because they can buy what they want and their needs
What do companies call a set of benefits that they promise to consumers to satisfy their needs?
Value.
What are the 4 Cs of marketing?
The four C's of marketing have replaced the four P's It is no longer about the Product... but instead about CONSUMER needs and wants. It is no longer about the Price... but the COST to satisfy consumers. It is no longer about the Place...but about the CONVENIENCE to buy. It is no longer about Promotion... but about COMMUNICATION. ---------------------------- Link added to interesting article that compares the 4Ps, 4Cs and 4Vs
The role and importance of marketing concept?
to satisfy the customer and producer's neds and wants
What is the marketing effort done for?
The aim of the marketing effort is to satisfy the needs and wants of consumers
How has marketing management changed in recent years?
Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.
What products and services that satisfy the needs and wants of target customer?
maybe money can satisfy the consumers because they can buy what they want and their needs
When consumers needs and wants are greater than the resources available to satisfy them?
Scarcity.
What do companies call a set of benefits that they promise to consumers to satisfy their needs?
Value.
What are the 4 Cs of marketing?
The four C's of marketing have replaced the four P's It is no longer about the Product... but instead about CONSUMER needs and wants. It is no longer about the Price... but the COST to satisfy consumers. It is no longer about the Place...but about the CONVENIENCE to buy. It is no longer about Promotion... but about COMMUNICATION. ---------------------------- Link added to interesting article that compares the 4Ps, 4Cs and 4Vs
The ability of a good or service to satisfy a human need is called in marketing?
Utility.
The role and importance of marketing concept?
to satisfy the customer and producer's neds and wants
What must business provide to consumers in order to satisfy their wants and needs?
goods and services
What is a comsumer good?
this are objects, things or properties that improves consumers utility and can satisfy want.
How does marketing satisfy students needs?
Marketing satisfies students needs because skillful marketing of the right courses helps students to make proper decisions about the schools to join. Students at times need guidance on the best school to learn some skills, but they do not have a reference point to make their decisions.
What The relationship between business and marketing department?
A business can't run efficiently and effectively without a marketing department. It is because a major function of marketing is satisfy the customers need.
