answersLogoWhite

0


Best Answer

In the realm of services marketing, the customer's experience depends largely on their experience with the customer facing members of the company's team. Only about 10% of complaints ever reach top management, meaning that there is often a disconnect between the top management's strategy and the execution. Your customer facing employees must know that they are the most important marketers on the team. Hope that helps, Adam https://sites.Google.com/site/adamhelsinger/

User Avatar

Wiki User

15y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Why is the marketing of services on a global basis different from marketing tangible goods What special challenges do the marketing of services globally present to the marketer?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Who is a marketer?

A marketer is a person who uses marketing methods to promote a product.


What are the marketing tasks?

What are the basic tasks of a marketer?


How can a marketer explore and analyze marketing opportunities?

define internation marketing. why is it necessary for the internation marketer to adjust marketing program keeping in view of the domestic and foreign uncontrollabl? discuss each marketing controllable in this context?


What are the basic marketing task?

What are the basic tasks of a marketer?


Why need a marketer to have a very clear understanding about his environment in order to make fruit full marketing decission?

why need a marketer to have a very clear understanding about his environment in order to make fruit full marketing decission


Every move a marketer makes is affected by and has some effect on his?

marketing environment


Why should a foreign marketer be concerned with the study of culture?

A foreign marketer needs to know the wants and needs of the culture that he is marketing to. By learning about their culture, a foreign marketer will design campaigns that target the right population.


A written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives?

marketing plan


What is the difference between a company marketing team and an affiliate marketer?

A company marketing team and an affiliate marketer have different roles within the marketing landscape. The marketing team works directly for a company, developing and executing strategies to promote its products or services. On the other hand, an affiliate marketer operates independently, promoting products or services on behalf of a company in exchange for commissions or fees.


How do can I improve my mobile advertising campaign?

You should talk to a mobile marketer or a mobile marketing company such as stopntext


What is a Scop of marketing?

Marketing has a very broader scope but precisely we can say that in marketing We outline the origins and the different orientations of marketing debate the role of the marketer within a business environment evaluate the development of marketing consider marketing within the 'realistic' real world environment. Moreover,You can also refer to the following article which can be very useful http://www-rohan.sdsu.edu/~renglish/470/notes/chapt01/chapter01.htm


Where can I find a workshop for online marketers?

Internet Marketing Strategies in Dunwoody, GA is a great place for a marketer to learn about marketing. They somemany workshops to help improve your skills.