
abbr.
National Association for Stock Car Auto Racing
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1801 W. International Speedway Blvd. Daytona Beach, FL 32114 FL Tel. 386-253-0611 Toll Free 866-722-5299 Fax 386-681-4041 |
Type: Private
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http://www.nascar.com
In the race for riches in the sports world, NASCAR is on the right track. The National Association for Stock Car Auto Racing serves as the sanctioning body for stock car racing, one of the most popular spectator sports in the US. It runs more than 100 races each year in three circuits: the Nationwide, Craftsman Truck, and its signature Sprint Cup Series. Featuring popular drivers such as Jeff Gordon and Jimmie Johnson, the Sprint Cup draws millions of fans to the tracks each year. In addition to organizing and promoting the races, the association negotiates broadcast rights and licenses the NASCAR brand for merchandise. NASCAR was founded in 1948 by Bill France Sr. and is still owned by the France family.
Officers:
Chairman and CEO: Brian Z. France
President: Mike Helton
SVP and Chief Marketing Officer: Steve Phelps
Competitors:
Indy Racing League
Major League Baseball
NFL
Gale Directory of Company Histories:
National Association for Stock Car Auto Racing |
Incorporated: 1948
NAIC: 71132 Promoters of Performing Arts, Sports, and Similar
SIC: 7922 Theatrical Producers & Services
The National Association for Stock Car Auto Racing, known as NASCAR, is the official sanctioning body for the sport of stock car racing. Stock car racing is a competition between cars that use standard auto bodies instead of specially designed exteriors. Stock car racing had a tremendous rise in popularity in the 1990s, and it is now the second most popular televised spectator sport in the United States, second only to major league football. Branching out from its base in the South, NASCAR runs races at tracks across the nation. Its Winston Cup series draws over six million fans annually, and 17 of the top 20 best-attended sporting events in 1998 were NASCAR races. The company brings in revenues through racing fees, licensing of its name, corporate sponsorships, and television rights. The company is privately held by descendants of its founder, Bill France.
Stock car racing as a sport developed out of the need for fast and efficient delivery of illegal alcohol. The earliest racers were actually drivers for bootleg whiskey made in the Appalachian mountains of the American South. Homemade whiskey was a profitable sideline for poor farmers in Appalachia, who were able to sell their goods in urban centers when Prohibition made alcohol production illegal in the United States. Prohibition lasted from 1919 to 1933. Yet even after 1933, so-called moonshine remained in high demand, as it was inexpensive. Homemade alcohol was called moonshine because it was made at night, in order to avoid detection by federal revenue agents. The government levied high taxes on legal alcohol production, and the moonshiners sought to avoid paying. By the 1930s, a running battle between federal agents and moonshiners was underway, carried on up and down steep mountain roads between midnight and dawn. The distillers worked hard on their cars to give them speed and power, and built in features that helped them handle the cruel curves of the Appalachian roads. The cars themselves became the subject of folk legends, bearing names like the Black Ghost, the Grey Ghost, and the Midnight Traveler. The moonshine drivers were exceptionally skilled, and eventually they wanted to compete with each other in the daylight. The first such race was held in 1937 in Stockbridge, Georgia, and soon the sport was drawing thousands of spectators. Races were held on dirt tracks, which were usually officially horse racing ovals, although sometimes races were held in a plowed field. The most famous racers of the 1930s were all bootleg whiskey drivers, including Fonty Flock, Buddy Shuman, and Junior Johnson. The sport was rough, dirty, and apparently exhilarating. But it was not organized in any way until the intervention of Big Bill France.
Big Bill was born William Henry Getty France, the son of a banker from Washington, D.C. In the 1920s, Big Bill dropped out of high school in order to build and race cars in suburban Maryland; he also became a skilled mechanic. By 1934 France had a wife and a young son, and he decided to move the family to Florida for the warm weather. Originally headed for Miami, the family stopped off in Daytona Beach, and settled there instead. Daytona Beach was a haven for racers, who used its hard-packed beach as a speedway. Drivers from all over the world descended on Daytona to race. In 1935 Sir Malcolm Campbell, the most famous English racer, attempted to set a land speed record of 300 miles per hour at Daytona Beach. His attempt was foiled by strong ocean winds, and the next year, he and the world's other leading drivers moved from Daytona's speedway to the open desert of the Bonneville Salt Flats in Utah. Speedweek, as the Daytona event was called, was a huge financial boon for Daytona Beach, bringing in thousands of tourists. The city organized races in 1936 and 1937, but without the big stars, both of these lost money, and the sport seemed doomed. Bill France at that time was not only a stock car driver but also owned a gas station and mechanic's shop favored by other racers. The Daytona Beach Chamber of Commerce approached France about organizing a 1938 race, and France gladly stepped in. He booked a date, signed up drivers, and solicited local businesses for prizes, which included such items as a case of beer and a box of cigars. Tickets went for 50 cents each, and the race drew 4,500 spectators. The first race was a success, and France began planning for the next one. By 1939, he had organized a set of basic rules and found more local sponsors. With ticket sales raised to $1, he was able to pay his costs as well as rake in several thousand dollars profit.
Big Bill's adventure in race promoting came to a halt when the United States entered World War II and he was commissioned to work in a shipyard. After the war, France returned to Daytona and tried to pick up where he had left off. He lacked the financial backing to put a race together in Daytona, but he decided to sponsor a 100-mile national championship stock car race at a track in Charlotte, North Carolina. However, journalists France approached were uninterested in writing about a supposed 'national championship' when there were no national rules governing the sport. Other problems plagued stock car racing as well. Each track made its own rules, so drivers frequently had to re-fit their cars to meet differing standards, and owners were often unscrupulous, absconding with prize money before the race was over. France added legitimacy to his sport by forming his own national sanctioning body, named the National Championship Stock Car Circuit (NCSCC), and set up a point system for drivers and a prize money fund. He ran the 1947 season under the NCSCC auspices. The next year, France wanted to expand the NCSCC's powers, giving it governing authority over all the major Southern tracks. He gathered 35 major racing figures in a Daytona hotel room to hammer out the specifics of the organization in December 1947. The following year the group incorporated as the National Association for Stock Car Auto Racing, with four stockholders, including Big Bill, who was elected president.
Stock car racing grew into a tremendously popular sport in the South in the 1950s and 1960s. France was a visionary promoter, and he was aided by track owners who wanted NASCAR's sanctioning to make their races official. A new raceway was built in Darlington, North Carolina, by a local entrepreneur, and NASCAR sanctioned the track's first Southern 500 race in 1950. The track was built to hold 9,000 spectators, but its first event drew a crowd of 25,000. Five years later, the Southern 500 had become the biggest sporting event in the entire South, drawing a crowd of at least 50,000. Attracted by Darlington's success, other track owners upgraded their raceways or built new ones. The sport remained rough and dangerous. To control unruly crowds in the infield, local sheriffs would set up a temporary jail inside the oval. This was easier than dragging offenders across the track. France wanted to move the sport away from small dirt tracks and run races at more modern, paved raceways like Darlington. The speedway at Daytona Beach had been deteriorating for years, and after several seasons of running a "last" race at the beach, France convinced the city to let him build a paved, 2.5 mile speedway, breaking ground in 1957. Big Bill went deeply into debt, but his gamble paid off when the track opened in 1959 to a crowd of 42,000, rivaling Darlington's draw.
In the 1960s, many new speedways were built. There were perhaps a hundred different dirt tracks across the South by the early 1960s, and NASCAR sanctioned more than 50 races during the season. In 1960 builders in Atlanta opened the Atlanta International Raceway, and Charlotte, North Carolina, saw the inauguration of the Charlotte Motor Speedway. A year later Bristol Speedway debuted in Bristol, Tennessee, and in 1965 promoters built the North Carolina Motor Speedway in the Sandhills area of that state. France busily promoted races and certified cars and drivers. In 1969 major tracks opened in Michigan and Delaware, expanding the geographical reach of the sport. As stock car racing became bigger business, NASCAR reached out to corporate sponsors to provide purse money in exchange for advertising. In the early 1950s France had signed up the big Detroit automakers as sponsors, and other loyal backers of the sport included tire companies and other automotive-related businesses. NASCAR's business was quite lucrative, as it received sponsorship money from corporations, while track owners were responsible for the expenses of running the track. NASCAR organized and promoted the races and handled logistics. Its responsibilities included qualifying drivers, keeping records of the point system, and declaring winners.
As stock car racing grew, Big Bill France found himself hard put to keep up. Besides his track at Daytona, France had invested in another at Talladega, Alabama, which meant that he had less time to run NASCAR. He ceded the business to his son Bill, Jr., in 1972. Big Bill was 62; his son, 28. Bill Jr. made immediate changes. Most importantly, he found a new corporate sponsor for the races in the R.J. Reynolds tobacco company, which had been banned from advertising on television. In 1971 R.J. Reynolds agreed to sponsor a 500~mile race at Talladega called the Winston 500, after its leading cigarette brand. In 1972 Reynolds asked for a bigger role in NASCAR. It wanted the company to reduce the total number of races in the season from around 50 to just 31 so that the season would be shorter and more fans would concentrate at each race. In exchange, Reynolds offered major prize money, including a $100,000 bonus to be split among the season's top racers. It also took over the job of promoting the Winston Cup series races.
NASCAR continued to expand. It penetrated into the Northeast with tracks in Pennsylvania and New York. The sport grew in popularity, fueled in part by the explosive personalities of the star drivers. Leading racers such as Carl Yarborough, Richard Petty, and Bobby Allison grew in fame beyond the confines of the South as racing fans were drawn from a larger cross-section of the United States. With the rise of new, paved tracks in the 1960s, the infield brawling of the sport's early years mostly passed. Women fans became increasingly prominent, and the Winston Cup saw its first female driver in 1976 in the person of Janet Guthrie, a former University of Michigan physics major. In 1979 NASCAR reached a major milestone when it convinced the CBS television network to broadcast a championship race. The Daytona 500, the first televised NASCAR race, drew approximately 16 million viewers, or twice the audience the network had expected. NASCAR took ten percent of television revenues, so this was an extremely important revenue stream. The cable sports network ESPN began broadcasting Winston Cup races in 1981, and by the 1990s all three major networks ran NASCAR races.
Though explosive growth seemed to have characterized the sport all through its existence, in the 1990s stock car racing was a juggernaut, becoming not only the fastest-growing sport in the country but finding itself second only to major league football as a spectator sport. Attendance at the championship series Winston Cup races grew more than 65 percent between 1990 and 1996, with average attendance in the late 1990s ranging from 100,000 to 150,000. In the early 1990s, NASCAR was still run very much as it had been when the company started. The bulk of its revenues came from sanctioning fees, which each track paid in order to have an official NASCAR race. The number of races had grown tremendously, with nearly 150 U.S. racetracks holding NASCAR events and additional tracks in Japan, for a total of more than 2,000 events. NASCAR's marketing staff in 1991 comprised only three people, as most of its promotion was handled by R.J. Reynolds.
When the third generation of the France family entered the business in the early 1990s, the company began to find more ways of bringing in money. Brian France, Bill, Jr.'s son, became head of marketing in 1991. In 1990, fans spent approximately $80 million on licensed NASCAR merchandise, and NASCAR itself made roughly $1 million off licensing fees. Brian France worked to increase NASCAR's licensing revenues by putting the NASCAR name on more items. Not only T~shirts, but also car batteries and Barbie dolls soon could be found emblazoned with the NASCAR name and logo. The company opened a licensing division in Huntersville, North Carolina, in 1995. The original staff of six had grown to more than 20 a few years later. In 1996 NASCAR sold rights to Gaylord Entertainment, a Tennessee entertainment and media firm, to operate and manage a chain of stores selling NASCAR goods. The chain, NASCAR Thunder, opened in Atlanta and in Winston-Salem, North Carolina, and soon expanded to other locations. By the end of the 1990s, NASCAR's revenue from licensing fees had grown to approximately $35 million annually. Sales of licensed goods had grown to $1.1 billion. Brian France also endeavored to bring more corporate sponsorship money directly to NASCAR. Previously, most sponsorship money went to racers, whose cars then advertised the company backing them. Brian France convinced major corporations such as Coca-Cola, Visa, and Anheuser-Busch to become sponsors, with approximately $45 million in 1999 going directly to NASCAR. Big Bill's grandson also worked to negotiate better television rights for NASCAR. At the time, NASCAR races were shown on all three major networks as well as cable stations, and each track worked out its own deal with whichever station it wanted. This meant that races were shown on many different channels, and NASCAR had little bargaining leverage. France wanted to consolidate television rights so that races would be broadcast by fewer stations. This move was expected to increase the amount NASCAR brought in from broadcast rights, from $10 million to possibly four times that much.
As NASCAR prepared to enter the 21st century, its phenomenal growth did not seem to be slowing. It was reaching more fans than ever through television and at more and more live events as tracks continued to be built across the country. It had changed from a lowly, dirt-track sport to a polished form of mass entertainment that appealed to entire families. Seventy Fortune 500 companies were NASCAR sponsors to some degree. The sale of licensed goods continued to rise, bringing in revenue not only to NASCAR but also to other companies such as Action Performance, Inc., which made NASCAR collectibles. Stock car drivers continued to be as charismatic as the colorful figures of the 1940s and 1950s, and leading racers from the 1990s such as Dale Earnhardt, Jeff Gordon, and Rusty Wallace were heroes to young fans. Profit margins for NASCAR were estimated to be as high as 35 to 40 percent in the late 1990s, and it seemed evident the company would continue to prosper as stock car racing captivated an ever wider audience.
Further Reading
Bernstein, Andy, "In the Driver's Seat," Sporting Goods Business, May 12, 1997, p. 60.
Fleischman, Bill, and Al Pearce, The Unauthorized NASCAR Fan Guide '99, Detroit: Visible Ink Press, 1999.
Friedman, Wayne, "NASCAR Opens Drive for More Profitable Sponsorship Deals," Advertising Age, March 22, 1999, p. 22.
Hagstrom, Robert G., The NASCAR Way, New York: John Wiley & Sons, 1998.
"NASCAR Thunder Revs Up," Chain Store Age Executive, October 1996, p. 78.
"Numbers Reflect NASCAR's Growth," Knight-Ridder/Tribune Business News, April 6, 1998.
Spiegel, Peter, "Southern-Fried Dynasty," Forbes, October 11, 1999.
— A. Woodward
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Bibliography
See P. Golenbock, American Zoom (1993) and The Last Lap (2001); M. D. Howell, From Moonshine to Madison Avenue (1997); R. G. Hagstrom, Jr. The NASCAR Way (2001); J. Menzer, The Wildest Ride (2001); G. Fielden and P. Golenbock, The NASCAR Encyclopedia (2003); J. MacGregor, Sunday Money (2005); D. S. Pierce, NASCAR (2010).
Abbreviations:
NASCAR |
| Meaning | Category |
| A Non Affiliated Stock Car Auto Racing | Miscellaneous->Unfiled |
| National Association For Sometimes Changing All Rules | Business->Professional Organizations |
| National Association For Stock Car Automobile Racing | Business->Firms |
| National Association Of Scary Cars At Races | Business->Professional Organizations |
| National Association for Stock Car Auto Racing | Community->Media Community->Sports |
| National Automobile Sports Car Association Of Racing | Business->Professional Organizations |
| Nationaly Association For Stock Car Auto Racing | Business->Professional Organizations |
| Nearly All Smoke Cigarettes And Reek | Miscellaneous->Funnies |
| Never A Serious Competition At Richmond | Miscellaneous->Funnies |
| Never Address Serious Conspiracy Allegations Reasonably | Miscellaneous->Funnies |
| Non Athletic Sport Created Around Rating | Miscellaneous->Unfiled |
| Non Athletic Sport Created Around Rednecks | Miscellaneous->Funnies |
| Non-Athletic Sport Created by Alcohol and Rednecks | Miscellaneous->Funnies |
| Non-Athletic Sport that Centers Around Rednecks | Miscellaneous->Funnies |
| North American Secret Conspiracy Against Rednecks | Miscellaneous->Funnies |
| North American Speed Car Association Of Racing | Business->Professional Organizations |
| North American Stock Car Auto Racing | Miscellaneous->Unfiled |
| North American Stock Car Automobile Racing | Miscellaneous->Unfiled |
| North And South Carolina Auto Racing | Miscellaneous->Unfiled |
| Not A Single Clue About Rules | Miscellaneous->Unfiled |
| Not A Sport Circles Are Round | Community->Sports |
| Not A Street Crazy Alabama Redneck! | Miscellaneous->Funnies |
| Not Any Sense Came At Richmond | Miscellaneous->Funnies |
| Nothing comes After Sex Cause we Always Run | Miscellaneous->Funnies |
| Now Another Stupid Console Abates Reading | Miscellaneous->Funnies |
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NASCAR |
| National Association for Stock Car Auto Racing, Inc. NASCAR |
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Sprint Cup Series race cars at Indianapolis Motor Speedway in 2009 |
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| Sport | Stock car racing |
| Category | Auto racing |
| Area of jurisdiction | Canada Mexico United States |
| Formation date | 1948 |
| Headquarters | Charlotte, North Carolina Daytona Beach, Florida New York City, New York |
| President | Mike Helton |
| Chairman | Brian France |
| Chief Exec | Brian France |
| Other key staff | Robin Pemberton John Darby Jim France |
| Official website | |
| www.nascar.com | |
The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr.[1] NASCAR is the largest sanctioning body of stock car racing in the United States.[2] The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. NASCAR sanctions over 1500 races at over 100 tracks in 39 states, and Canada. NASCAR has presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia.[3]
NASCAR's headquarters are located in Daytona Beach, Florida, although it also maintains offices in four North Carolina cities: Charlotte, Mooresville, Concord, and Conover.[4] Regional offices are also located in New York City, Los Angeles, Bentonville, Arkansas, and international offices in Mexico City and Toronto. Additionally, owing to its Southern roots, all but a handful of NASCAR teams are still based in North Carolina, especially near Charlotte.
NASCAR is one of the most viewed professional sports in terms of television ratings in the United States. In fact, professional football is the only sport in the United States to hold more viewers than NASCAR.[5] Internationally, NASCAR races are broadcast in over 150 countries.[6] NASCAR holds 17 of the top 20 attended single-day sporting events in the world,[7] and claims 75 million fans who purchase over $3 billion in annual licensed product sales. Fortune 500 companies sponsor NASCAR more than any other motor sport,[8] although this has been in decline since the early 2000s.[9]
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In the 1920s and 1930s, Daytona Beach became known as the place to set world land speed records, supplanting France and Belgium as the preferred location for land speed records, with eight consecutive world records set between 1927 and 1935.[10] After a historic race between Ransom Olds and Alexander Winton in 1903, the beach became a mecca for racing enthusiasts and 15 records were set on what became the Daytona Beach road course between 1905 and 1935. By the time the Bonneville Salt Flats became the premier location for pursuit of land speed records, in 1936, Daytona beach had become synonymous with fast cars.[11] Drivers raced on a 4.1-mile (6.6 km) course, consisting of a 1.5 to 2-mile (3.2 km) stretch of beach as one straightaway, and a narrow blacktop beachfront highway, A1A, as the other. The two straights were connected by 2 tight, deeply rutted and sand covered turns at each end.[12]
Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Many of the drivers would modify their cars for speed and handling, as well as increased cargo capacity, and some of them came to love the fast-paced driving down twisty mountain roads.
The repeal of Prohibition in 1933 dried up some of their business, but by then Southerners had developed a taste for moonshine, and a number of the drivers continued "runnin' shine", this time evading the "revenuers" who were attempting to tax their operations.[13] The cars continued to improve, and by the late 1940s, races featuring these cars were being run for pride and profit. These races were popular entertainment in the rural Southern United States, and they are most closely associated with the Wilkes County region of North Carolina. Most races in those days were of modified cars. Street vehicles were lightened and reinforced.[14]
Mechanic William France, Sr., moved to Daytona Beach, Florida, from Washington, D.C., in 1935 to escape the Great Depression. He was familiar with the history of the area from the land speed record attempts. France entered the 1936 Daytona event, finishing fifth. He took over running the course in 1938. He promoted a few races before World War II.
France had the notion that people would enjoy watching "stock cars" race. Drivers were frequently victimized by unscrupulous promoters who would leave events with all the money before drivers were paid. In 1947, he decided this racing would not grow without a formal sanctioning organization, standardized rules, regular schedule, and an organized championship. On December 14, 1947 France began talks with other influential racers and promoters at the Ebony Bar at the Streamline Hotel at Daytona Beach, Florida, that ended with the formation of NASCAR on February 21, 1948.[15]
The first Commissioner of NASCAR was Erwin "Cannonball" Baker. A former stock car, motorcycle, and open-wheel racer who competed in the Indianapolis 500 and set over one hundred land speed records. Baker earned most of his fame for his transcontinental speed runs. Baker would prove a car's worth by driving it from New York to Los Angeles. After his death, the famous transcontinental race the 'Cannonball Run' and the film that was inspired by it were both named in his honor. Baker is enshrined in the Automotive Hall of Fame, the Motorcycle Hall of Fame, and the Indianapolis Motor Speedway Hall of Fame. This level of honor and success in each diverse racing association earned Baker the title of "King of the Road".[16]
In the early 1950s the United States Navy stationed Bill France, Jr., at the Moffett Federal Airfield in northern California. His father asked him to look up Bob Barkhimer in San Jose, California. Barkhimer was a star of midget car racing from the World War II era, and later ran about 22 different speedways as the head of the California Stock Car Racing Association. Young Bill developed a relationship with Bob Barkhimer and his partner, Margo Burke. He went to events with them, stayed weekends with them and generally became very familiar with racing on the west coast. "Barky", as he was called by his friends, journeyed to Daytona Beach and met with Bill France, Sr. In the spring of 1954, NASCAR became a stock car sanctioning body on the Pacific Coast under Barky.
On March 8, 1936, a collection of drivers gathered at Daytona Beach, Florida. The drivers brought coupes. hardtops, convertibles, and sports cars to compete in an event to determine the fastest cars, and best drivers. Throughout the race, the heavier cars got bogged down in the sand, while the lightweight Fords navigated the ruts of the course, eventually claiming the top 6 finishes for the race. Of the 27 cars that started the event, only 10 managed to survive the ordeal, as officials halted the event 10 miles short of the scheduled 250 mile distance. Driver Milt Marion was declared the winner, and a young Bill France placed 5th at the end of the day.[17]
By early 1947 Bill France saw the potential for a unified series of racing competitors. France announced the foundation of the "National Championship Stock Car Series", otherwise known as NCSSC. France approached the American Automobile Association, or AAA, in hopes of obtaining financial backing for the venture. When the AAA declined support of the venture, France proceeded to announce a set of rules and awards for the NCSSC. France declared that the winner of the 1947 NCSSC season would receive $1000.00, and a trophy. The season would begin in January 1947 at the Daytona Beach track, and conclude in Jacksonville the following December. Nearly 40 events were logged during the season, and attendance often exceeded the venue's capacity. The competitors were paid as promised, and by the end of the season, driver Fonty Flock was declared the season champion after winning 7 events of the 24 that he entered. Bill France delivered the $1000 and 4 foot high trophy to Flock at the end of the season, along with $3000 in prize money to other drivers who competed throughout the season.[18]
At the end of the 1947 season, Bill France announced that there would be a series of meetings held at the Streamline Hotel in Florida, beginning on December 14, 1947. At 1:00 pm, France called to order the 35 men who represented the NCSCC on the top floor of the hotel. The meeting was the first of four seminars in which France would outline his vision of an organized group of race car drivers.[19]
NASCAR was founded by William France, Sr., on February 21, 1948 with the help of several other drivers of the time. The points system was written on a bar room napkin. The original plans for NASCAR included three distinct divisions: Modified, Roadster, and Strictly Stock. The Modified and Roadster classes were seen as more attractive to fans. It turned out that NASCAR fans wanted nothing to do with the roadsters, which fans perceived as a Northeast or Midwest series. The roadster division was quickly abandoned, while the modified division now operates as the Whelen Modified Tour. The Strictly Stock division was put on hold as American automobile manufacturers were unable to produce family sedans quickly enough to keep up with post-World War II demand.[20] The 1948 schedule featured 52 Modified dirt track races. The sanctioning body hosted its first event at Daytona Beach on February 15, 1948. Red Byron beat Marshall Teague in the Modified division race. Byron won the 1948 national championship. Things had changed dramatically by 1949, and the Strictly Stock division was able to debut with a 20-mile (32 km) exhibition in February near Miami.
The first NASCAR "Strictly Stock" race ever was held at Charlotte Speedway, although this is not the same track as the Charlotte Motor Speedway that is a fixture on current NASCAR schedule. The race was held on June 19, 1949 and won by driver Jim Roper when Glenn Dunnaway was disqualified after the discovery of his altered rear springs. Initially, the cars were known as the "Strictly Stock Division" and raced with virtually no modifications on the factory models. This division was renamed the "Grand National" division beginning in the 1950 season. Over a period of more than a decade, modifications for both safety and performance were allowed, and by the mid-1960s, the vehicles were purpose-built race cars with a stock-appearing body.
The first NASCAR competition held outside of the U.S. was in Canada, where on July 1, 1952, Buddy Shuman won a 200-lap race on a half-mile (800 m) dirt track in Stamford Park, Ontario, near Niagara Falls.
The "NASCAR Sprint Cup Series" is the sport's highest level of professional competition. It is consequently the most popular and most profitable NASCAR series. The 2011 Sprint Cup season consists of 36 races over 10 months. Writers and fans often use "Cup" to refer to the Sprint Cup series and the ambiguous use of "NASCAR" as a synonym for the Sprint Cup Series is common. The 2011 Sprint Cup series Champion is Tony Stewart. Jimmie Johnson has won 5 consecutive Sprint Cup Series drivers' championships from 2006-2010. Previously, the most consecutive championships had been three in a row by Cale Yarborough in the late 1970s, the only other time when a driver has won more than two Sprint Cup championships in a row.
The Cup Series had its first title sponsor in 1972. R. J. Reynolds Tobacco Company, which had been banned from television advertising, found a popular and demographically suitable consumer base in NASCAR fans and engaged NASCAR as a promotional outlet. As a result of that sponsorship, the Grand National Series became known as the Winston Cup Series (today called the Sprint Cup Series) starting in 1971,[21] with a new points system and some significant cash benefits to compete for championship points. In 1972, the season was shortened from 48 races (including two on dirt tracks) to 31.[21] 1972 is often acknowledged as the beginning of NASCAR's "modern era". The next competitive level, called Late Model Sportsman, gained the "Grand National" title passed down from the top division and soon found a sponsor in Busch Beer.
In 2004, NEXTEL took over sponsorship of the premier series from R. J. Reynolds, who had sponsored it as the Winston Cup from 1972 until 2003, and formally renamed it the NEXTEL Cup Series. A new championship points system, "The Chase for the NEXTEL Cup " was also developed, which reset the point standings with ten races to go, making only drivers in the top ten or within 400 points of the leader eligible to win the championship. In 2007, NASCAR announced it was expanding "The Chase" from ten to twelve drivers, eliminating the 400-point cutoff, and giving a ten-point bonus to the top twelve drivers for each of the races they have won out of the first 26. Wins throughout the season will also be worth five more points than in previous seasons. In 2008, the premier series title name became the Sprint Cup Series and The Chase for The NEXTEL Cup became the "Chase for the Sprint Cup", as part of the merger between NEXTEL and Sprint.
In 2011, NASCAR announced a number of major rules changes. The most important was a simplified points system that is also being adopted by the Nationwide and Truck Series. The winner of a race now receives 43 points, with one-point increments for each subsequent position (42 for second, 41 for third, and so on). The winner also receives 3 bonus points, and single bonus points are awarded to all drivers who lead a lap plus the driver who leads the most laps. Another significant change involves the qualifying process for the Chase. The number of qualifying drivers will remain at 12, but only the top 10 will qualify solely on regular-season points. The remaining two Chase drivers will be the two drivers in the next 10 of the point standings (11th through 20th) with the most race wins in the regular season.
The "NASCAR Nationwide Series" is the second-highest level of professional competition in NASCAR. The most recent series champion is Ricky Stenhouse, Jr. in 2011.
The modern incarnation of this series began in 1982, with sponsorship by Anheuser-Busch Brewing's Budweiser brand. In 1984 it was renamed to the Busch Grand National Series. The Anheuser-Busch sponsorship expired at the end of 2007, and the series is now sponsored by Nationwide Insurance. Nationwide will also become NASCAR's official insurance agency replacing Allstate.
The Nationwide Series is currently the only series of the top three to race outside the United States. The season is a few races shorter than that of the Sprint Cup, and the prize money is significantly lower. However, over the last several years, a number of Sprint Cup drivers have run both the Nationwide and Sprint Cup series events each weekend, using the Nationwide race as a warm-up to the Cup event at the same facility. Detractors of this practice[who?] believe this gives the Sprint Cup teams an unfair advantage, and that the presence of the Sprint Cup drivers squeezes out Nationwide Series competitors who would otherwise be able to qualify. These dual-series drivers have been labeled "Buschwhackers", a play on words which combines the original series sponsor's name with the notion of being bushwhacked. In May 2007, NNS director Joe Balash confirmed that NASCAR is exploring options to deal with the Buschwhacker controversy. One of the most often-cited proposals would be for Sprint Cup drivers participating in the Nationwide Series to receive no points for their participation in a Nationwide race. In 2007, NASCAR Chairman Brian France indicated that all options, except an outright ban of Cup competitors, are still being considered.[22] On January 11, 2011, NASCAR.com reported that beginning with the 2011 season, drivers will be allowed to compete for the championship in only one of NASCAR's three national series in a given season, although they can continue to run in multiple series.[23] This change was officially confirmed by France in a January 26 press conference.[24]
Beginning in 2010, the Nationwide cars adapted somewhat to the current "Car of Tomorrow" (or COT) design used by Cup cars, with different bodies from the Sprint Cup Series. Some critics[who?] hope that the discrepancy between the Nationwide and Sprint Cup cars will help solve the Buschwhacker problem by reducing the advantages of running both series.
The '"NASCAR Camping World Truck Series" features modified pickup trucks. It is one of the three national divisions of NASCAR, together with the Nationwide Series and the Sprint Cup. The most recent series champion was Austin Dillon in 2011; It was Dillon's first championship in the series.
In 1994, NASCAR announced the formation of the NASCAR SuperTruck Series presented by Craftsman. The first series race followed in 1995. In 1996, the series was renamed the NASCAR Craftsman Truck Series to emphasize Craftsman's involvement. The series was first considered something of an oddity or a "senior tour" for NASCAR drivers, but eventually grew in popularity and has produced Sprint Cup series drivers who had never raced in the Nationwide Series.
Beginning in 2009 the series became the Camping World Truck Series.[25]
The NASCAR Canadian Tire Series is a NASCAR racing series in Canada that derives from the old CASCAR Super Series (founded in 1981 and bought out by NASCAR in 2006). The new series has races through six of Canada's provinces for a total of 13 events with TV coverage on TSN. Many drivers are content running in Canada while others move up to bigger NASCAR series including J.R. Fitzpatrick and Andrew Ranger. The cars are a bit different from the cars seen in America with more a street look with steel tube-framed silhouette bodies powered by carbureted spec V8 engines.
In December 2006, NASCAR also announced the creation of a new series in Mexico, the NASCAR Corona Series, replacing the existing Desafío Corona Series, to begin in 2007.[citation needed]
In addition to the five main series, NASCAR operates several other racing circuits.[26][27]
Many local race tracks across the United States and Canada run under the Whelen All-American Series banner, where local drivers are compared against each other in a formula where the best local track champion of the nation wins the Whelen All-American Weekly Series National Championship. The Whelen All-American series is split into four divisions. Each division champion receives a point-fund money payout and even more goes to the National champion (driver with most points out of the four division winners). The Whelen All-American Series is the base for stock car racing, developing NASCAR names such as Clint Bowyer, Jimmy Spencer, Tony Stewart, the Bodine brothers and many others along the way.[28]
NASCAR also sanctions two regional racing divisions. The Whelen Modified Tour races open-wheel "modified" cars in Northern and Southern divisions. The Camping World Series, which consists of East and West divisions, race cars that are similar to Nationwide Series cars, although they are less powerful. In the past, NASCAR also sanctioned the AutoZone Elite Division, which raced late-model cars that were lighter and less powerful than Sprint Cup cars, and was originally split into four divisions: Northwest, Southwest, Southeast, and Midwest. At the end of 2005, NASCAR announced that the AutoZone Elite Division would be discontinued after the 2006 season due to having trouble securing NASCAR-sanctioned tracks to successfully host AutoZone Elite Division events, plus escalating costs of competing and downsizing of the Division in recent years.
In 2003, NASCAR standardized rules for its AutoZone Elite and Grand National divisions regional touring series as to permit cars in one series to race against cars in another series in the same division. The top 15 (Grand National) or 10 (AutoZone Elite) in each series will race in a one-race playoff, called the NASCAR Toyota All-Star Showdown, to determine the annual AutoZone Elite and Grand National champions. This event has been hosted at Irwindale Speedway in California since its inception.
Many drivers move up through the series before reaching the Sprint Cup series. In 2002, over 9,000 drivers had licenses from NASCAR to race at all levels.
The winners of the Dodge Weekly Series National Championship, the four AutoZone Elite Divisions, the two Whelen Modified and Grand National Divisions, and the three national series are invited to New York City in December to participate in Champions Week ceremonies which conclude with the annual awards banquet at the Waldorf-Astoria Hotel.
Although NASCAR frequently publicizes the safety measures it mandates for drivers, these features are often only adopted long after they were initially developed, and only in response to an injury or fatality. The impact-absorbing "SAFER Barrier" that is now in use had been proposed by legendary mechanic Smokey Yunick during the 1970s, but his idea had been dismissed as too expensive and unnecessary. Only after the deaths of Kenny Irwin, Tony Roper, Adam Petty, and Dale Earnhardt in 2000 and 2001 did NASCAR revisit the idea of decreasing the G-forces a driver sustained during a crash. Other examples of available safety features that were slow to be implemented include the mandating of a throttle "kill switch". The "kill switch" was mandated after the death of Adam Petty, along with the requirements of an anti-spill bladder in fuel cells. Fire-retardant driver suits were required only after the death of Glen "Fireball" Roberts, who died from complications of burns suffered in a crash when flames engulfed his car during a Charlotte race.[29] Dale Earnhardt was killed after he received massive head and neck trauma from a hard crash in the 2001 Daytona 500. Earnhardt's death prompted NASCAR to require all drivers to use the "HANS Device" (Head And Neck Support Device), a device that keeps the driver's neck from going forward in a wreck. In the mid 2000s, NASCAR redesigned the racing vehicle with safety improvements, calling it the Car of Tomorrow. The car has a higher roof, wider cockpit, and the driver seat was located more toward the center of the vehicle.
Similar to other professional leagues and sanctioning bodies, NASCAR has been the target of criticism on various topics from various sources. Some critics[30] note the significant differences between today's NASCAR vehicles and true "stock" cars. Others[who?] frequently cite the dominance of the France family in NASCAR's business structure, policies, and decision making. Recently, the increased number of Cup drivers competing consistently in the Nationwide Series races has been hotly debated. Another general area of criticism, not only of NASCAR but other motorsports as well, includes questions about fuel consumption,[31] emissions and pollution, and the use of lead additives in the gasoline. NASCAR moved to unleaded fuel for all three top series in 2007, fully one year in advance of the planned switch in 2008. In 2011, Nascar switched to E15 "green" fuel (15% ethanol and 85 % gasoline) for all three touring series[32] As NASCAR has made moves to improve its national appeal, it has begun racing at new tracks, and ceased racing at some traditional ones — a sore spot for the traditional fan base. Most recently, NASCAR has been challenged on the types and frequency of caution flags, with some critics[33][34][35] suggesting the outcome of races is being manipulated, and that the intention is not safety, as NASCAR claims, but closer racing. There have been numerous accidents during races and even some off the tracks, but no spectator has ever been killed during a race.[36][37] It was revealed in 2008 that a wrongful death lawsuit against NASCAR stemming from the crash of a company plane was settled for $2.4 million.[38] [39]
In 2006, Toyota announced they would be joining NASCAR's ranks.[40] Toyota generated early success winning several races off performances from Denny Hamlin and Kyle Busch.[41] Other foreign manufactures are looking to jump in the mix of NASCAR. Honda is speculated to be interested in joining the NASCAR ranks in the near future.[40] The increase in foreign competition is expected to raise the price of putting a car on the track.[40]
Another topic on the NASCAR circuit is the increase in foreign born drivers and the effects they may have on the future of NASCAR.[citation needed] Juan Pablo Montoya, Patrick Carpentier, and Dario Franchitti are among the foreign-born big names who have crossed over from Formula One and the Indy racing circuit.[42] These drivers have made an impact on NASCAR not only by winning races and dominating road courses, but by expanding NASCAR's point of view.[41]
NASCAR has incorporated a race in Mexico City for the Nationwide Series and possible expansion with exhibition races in Japan and Canada.[43]
Expanding into international markets could increase NASCAR's popularity and allow foreign sponsors and manufactures to get involved in the sport.[citation needed] Some think this could be a very positive move for NASCAR, which has seen its television ratings drop 21 percent between 2005 and 2007.[44] During the same 2 year period, NASCAR also saw the greatest drop in tickets prices observed in over a decade.[44] In 2010, NASCAR saw television ratings drop 10% from the year before, which was down 33% off its peak in 2005.[45] Some think that an increase in international diversity would translate into growth and generate greater opportunities for NASCAR fans.[42]
In October 2000, the Time Warner Company, Turner Sports Interactive, acquired all of NASCAR's interactive rights and the rights to the nascar.com domain. As of January 2001, Turner Sports Interactive is the exclusive producer, and NASCAR.com is the official site for NASCAR Inc. The NASCAR.COM staff is located in Atlanta, with additional personnel in Charlotte and Daytona Beach.[46] The nascar.com domain is currently leased through Network Solutions, and extends through the year 2016.[47]
NASCAR Digital Media is a television production company located in Charlotte, North Carolina, United States. The company is a subsidiary of NASCAR and produces programs designed to promote the sport of professional stock car racing.
While not officially connected to NASCAR, International Speedway Corporation (ISC) was founded by Bill France Sr. in 1953 to construct and manage tracks that NASCAR holds competitions at. Since several members of the France family are executives at ISC, it is sometimes the subject of antitrust lawsuits.[48]
The Grand American Road Racing Association (Grand-Am) is a sanctioning body of sports car racing. While it was founded independently of NASCAR by several members of the France family, NASCAR has since taken over Grand-Am, but allows it to operate autonomously.
NASCAR Technical Institute located in Mooresville, North Carolina, is the country's first technical training school to combine a complete automotive technology program and a NASCAR-specific motor sports program, and is the exclusive educational partner of NASCAR.
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Note 1: The largest NASCAR tracks can accommodate upwards of 190,000 people in the stands and infield, far larger than any non-motorsport venue in North America.
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