There are two forces that are driving the outsourcing of goods, services, and target market Demographics. The first regards macroeconomic industrial restructuring under globalization. This has involved the outsourcing from Western economies to the developing and rising economies. Specifically these have been in the context of the BRIC (Brazil, Russia, India and China) states. The second force has been seeking decreases in labor cost, through shifting production to these economies for export. Marketing has corresponded to these shifts by focusing on these new and emerging markets.
Out sourcing is a media between consumers, customers and production unit. Globalization is liberalizing marketing/trade between number of countries.
There are six of the importance of strategic sourcing of international corporation listed. Some of the importance of strategic sourcing of international corporation are identifying and locating suppliers, the risk of buying the wrong items, and the approach to buying.
out sourcing
Product sourcing is far from the only method of online marketing. There are banner advertisements on most websites, hidden advertisements in games and videos, direct marketing based on what a person has previously bought, and many other types of less savory ads like spam.
In simple term, product sourcing can be defined as finding products to sell out through a business or a company. It also refers to buying products from the domestic or international wholesale market and selling them to get profit. It is very much effective for internet sellers. There are many methods of product sourcing 1. Volume Wholesale Sourcing 2. Overstock Purchasing 3. Drop Shipping 4. Importing Products 5. Liquidation Buying
According to their Web site, below: "The Waldman Diamond Group is a vertically integrated international diamond company encompassing all aspects of the diamond industry, from rough sourcing through cutting, polishing, design, marketing and retail distribution."
Captive sourcing refers to sourcing form the firm's own production facilities located abroad ,while non-captive is from different firm facilities
Forums like Webmasterworld, Digitalpoint, Abestweb, and Warriorforum are good sources of information
spot sourcing introduction
DTL Sourcing
all of the above, regional offices as well as head office and international sourcing
Job of:liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations;communicating with target audiences and managing customer relationships;sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organisation and the campaign);managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs;writing and proofreading copy;liaising with designers and printers;organising photo shoots;arranging for the effective distribution of marketing materials;maintaining and updating customer databases;organising and attending events such as conferences, seminars, receptions and exhibitions;sourcing and securing sponsorship;conducting market research such as customer questionnaires and focus groups;contributing to and developing marketing plans and strategies;managing budgets;evaluating marketing campaigns;monitoring competitor activity;supporting the marketing manager and other colleagues.