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Single-segment strategy - also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources.
Selective specialization- this is a multiple-segment strategy, also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different - in many cases only the promotional message or distribution channels vary.
Product specialization- the firm specializes in a particular product and tailors it to different market segments.
Market specialization- the firm specializes in serving a particular market segment and offers that segment an array of different products.
Full market coverage - the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment.
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What is the difference between market intelligence and market research?
Market intelligence is information gathered about your market as the space in which you do business. Market research is information gathered about your market as the target audience or customer.Generally market intelligence is more fact-based (like "It's a $3.6B industry with YOY sales growth of 11% in the U.S.") vs. market research, which may sound factual but is often based on opinions out of context (like "4 out of 5 dentists dentists surveyed prefer silk pajamas").
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ok 1st of all i got 5 problems......... 1. i dont no what the heck market sedgements is. 2. they r grose, exsept 4 dominoes. 3. i gotta go 4. bye 5.c ya
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How much does Axe body wash cost?
Axe costs about 5 dollars a bottle. There are many stores that one can get Axe at. Some stores that sell that are Walmart and Target, They both have a wide selection to choose from.
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Advantages_and_disadvantages_promotion_from_duty"When posting advertising promotion, we should carefully consider:1. What are our target markets that our ads reach with?2. The advertising promotion may be different based on target market.3. What media we use for advertising? Like TV, radio, posters, press releases, brochures, etc.4. Which media is most practical in terms of access and affordability for that target market (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast)?5.Who may convey our ads message or influential in our target market.
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add 5 every time
What Japanese poetry has patterns 5-7-5 in syllables?
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Ski resorts have a lot for people of every age but they will often target the parents of young children (about 3-5, to get them hooked on skiing or Snowboarding early) and teens and young adults because these are the people that are up skiing or boarding the most often.
What are 5 rhythmic patterns on a keyboard?
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Who are the target market of ski resort?
Ski resorts have a lot for people of every age but they will often target the parents of young children (about 3-5, to get them hooked on skiing or snowboarding early) and teens and young adults because these are the people that are up skiing or boarding the most often.
