make you think you'll be happy if you buy the product.
make you fear what will happen if you don't use a certain product.
the promise of what owning stuff represents apexx :)It is the job of a well made advertisement to appeal to a particular person or group. The more entertaining, exciting, or sexy a advertisement is, the more likely the viewer will become a buyer to reflect that image of themselves through the use of the particular product/service advertised.
By making statements that tell the viewer why the product is the best
advertising appeals is the approach used to attract the attention of consumers, it is meant to influence consumer feelings toward a product, service or cause. execution style is the way an appeal is turned into an advertising message, the way the message is presented to the consumer
There are several types of common advertising techniques that include using loaded words, testimonials, and flattery. Facts and figures, emotional appeals, and special offers are other techniques that are often used in advertising.
make you fear what will happen if you don't use a certain product.
Psychology deals with human emotions and the way humans function. Understanding this can better help you understand what appeals to your market and how they think.
If you are on a stage, the acting appeals to the audience. The emotions and the feelings appeal to them.
Pathos is a theme or reference that appeals to the audience's emotions.
pathos
Thomas Paine appeals to patriotism in his speech.
This term is known as "Pathos." It is one of the rhetorical appeals in persuasive writing or speaking that aims to evoke an emotional response from the audience. Pathos often involves using language or stories that create a sense of empathy or sympathy in the listener.
Pathos
pathos
sentimental
appeals to their emotions.
A cerebral play appeals to the intellect more than the emotions.