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A show of emotion can sometimes help or harm a political campaign. The emotion he invariably displayed was either sadness or apathy.
Of course! Precisely! Advertisement can be done for various purpose and promoting a product is definitely is one of the main goal of good advertisement.Slight correction:Advertisement is sometimes an art. Advertisement is as often a thinly veiled attack on our fears and emotions designed to promote goods. Advertisement can be an art or a form of manipulation, but it is always to promote something.
How you feel about something; "I'm afraid of the new campaign" How you relate to something; you may be afraid of the new campaign but you don't bad mouth it; you try being optimistic when working on it. What you say and do; You're afraid of the new campaign and are trying to be optimistic, so in meetings you discuss ways to improve the campaign.
make you think you'll be happy if you buy the product.
The concept of advertisement is to sell an item based on the emotions a customer may feel for the item after seeing or hearing the advertisement. Different advertisements have different concepts within themselves. They can be hard sells or soft sells. Advertisement essentially is a tool to get people to buy the products that are advertised.
make you fear what will happen if you don't use a certain product.
Political hysteria is referred to exaggerated emotions or excitement that is triggered by political activities among a group of people. This can be referred to sycophancy of political events.
Psychology deals with human emotions and the way humans function. Understanding this can better help you understand what appeals to your market and how they think.
Political issues often evoke strong emotions and divided opinions among individuals, leading to complex and contentious debates in society.
You would likely see the use of propaganda during political campaigns, in times of war or conflict, or in promoting a particular ideology or belief system. Propaganda is often used to manipulate people's emotions and beliefs to achieve specific goals or outcomes.
to express his emotions and wanted to do something
I don't believe that is something you can measure.