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Can you use a brand name in your blog title?

Updated: 8/16/2019
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15y ago

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Yes. If the brand name is a registered trade mark, the keys to avoid a copyright infringement lawsuit include: 1. The use of the brand name in the blog is not likely to cause confusion about whether the blog is endorsed or supported by the owner of the brand name. 2. The brand name is not being used in commerce or for any commercial use. 3. The use of the brand name neither blurs nor tarnishes the brand name, nor is dilutive of the brand name. 4. The blog has no bad faith intent to profit from the use of the brand name. 5. The bloggers believe and have reasonable grounds to believe that the use of the brand name is fair and otherwise lawful. In addition, bloggers have a First Amendment right to maintain their blogs. There is a good case which I have provided a link to. It deals with the use of a brand name on a website critical of that brand name. If the blog has any questions about fair use of a brand name, it should contact an intellectual property lawyer, the ACLU, the Public Citizen Litigation Group, Citizen Media Law Project, or some other free speech rights group.

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Q: Can you use a brand name in your blog title?
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