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when coordinating a promotional mix, it's important that all the communication channels you use will be good exposure for whatever your promoting. and that it will appeal to your target market. a younger demographic isn't going to read the newspaper as much as a social networking site, so the mix should reflect who it is supposed to appeal to. Also, you want all your strategies to send the same message about the product or business and so need to choose accordingly

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Q: Coordinate activities in the promotional mix?
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