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Q: What are the classifications of promotional mix?
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Is promotional mix and communication mix the same?


What are the components of the promotional mix?

The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.

What are the advantages and disadvantages of promotional mix?

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What combination of promotional tools an organization uses is called its?

promotion mix

What is a promotional mix used for?

Promotional mixes are used for advertising, personal selling, sales promotion, public relations, direct marketing, and corporate image. Wikipedia can help one find more about the specifics of promotional mixes.

Difference between marketing mix and promotional mix?

marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion

Importance of promotional mix?

Marketing mix:AdvertisingPersonal sellingSales promotionPublic relationsDirect MarketingYou promotional mix depends on the type of product or service you want to promote as well as your target market. Certain demographics of clients respond to different marketing or promotional forms. It gives diversity and transparency to your campaigns and can result in more conversions in sales for existing campaigns not already using a mix. Note that it cannot be used for certain items but essential for experimentation purposes on existing campaigns. eg. We tried to market our online services in a local newspaper (we really only use online advertising and ceased online adverts for this period) - the telephones actually went dead quite :)

What do you get when you mix an aardvark and a platypus?

You cannot intermix species which are literally worlds and classifications apart.

What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.

What kind of product does the company Corporate Image provide?

The company Corporate Image provides a service as a promotional products agency which many companies lack in their overall marketing mix. The promotional product ensures to give a brand a distinct look.

What is a Marketing Communications Mix?

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.

Coordinate activities in the promotional mix?

when coordinating a promotional mix, it's important that all the communication channels you use will be good exposure for whatever your promoting. and that it will appeal to your target market. a younger demographic isn't going to read the newspaper as much as a social networking site, so the mix should reflect who it is supposed to appeal to. Also, you want all your strategies to send the same message about the product or business and so need to choose accordingly