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The Terpstra and Sarathy Cultural Framework helps marketing managers to assess the cultural nature of an international market. It is very straightforward, and uses eight categories in its analysis. The Eight categories are Language, Religion, Values and Attitudes, Education, Social Organizations, Technology and Material Culture, Law and Politics and Aesthetics.
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What are the push and pull factors in marketing?
What Is pull policy
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military bases and the panama canal
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Central Policy Review Staff ended in 1983.
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What has the author H H Bandara written?
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