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IMC stands for Integrated Marketing Communications. It is generally viewed as less cold than the traditional marketing techniques used in business.
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Discuss how integrated marketing communications differs from traditional advertising and promotion?
Imc differs from traditional MC in terms of channels, strategies,and maket coverage.
What is IMC?
IMC is the abbreviated term for Integrated Marketing Communication. IMC is the practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools. In short IMC promotes the company's brand in all it's marketing efforts and communications.
How does integrated marketing communication differ from traditional advertising and promotion and what are some of the reasons more marketers are taking an IMC perspective to their advertising and PR?
Integrated marketing communications uses all communication channels for marketing its message; it is a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels, whereas, traditional would only utilize advertising messages. Marketers are taking an IMC perspective due to the new World dynamic. Consumers have a much more digital attitude, multi tasking through different Medias all day long. The IMC business strategy process recognizes a number of relevant audiences external and internal promoting the company for its employees as well as customers prospects, suppliers, investors, interest groups, and the general public through different channels.
What are the functions of IMC?
IMC is a part of our subject in sales promotion and i have no idea about this. Well i guess it is about marketing communication. that's it t.y.
Discuss the role IMC plays in relationship marketing?
Integrated Marketing Communications plays a basic and significant role in marketing. A key function of IMC is personal selling. Public relationships gets a boost under IMC. Social media platforms helps creating relationship directly with customers thus increasing sales and ultimately profit.
Why non traditional marketing is better than traditional marketing?
Non traditional marketing is faster and efficient than traditional marketing.
What is difference between Online Marketing and Traditional Marketing?
Both traditional and online marketing refer to different strategies for advertising goods and services, and they vary in the platforms and techniques employed to connect with the intended audience.
What is the full form of IMC?
1. IMC - Indian Medical Council 2. IMC - Image Motion Compensation 3. IMC - Incident Management Centre 4. IMC - Instrument Meteorological Conditions 5. IMC - Intestinal Mast Cell
What are the IMC components?
Integrated Marketing Communications (IMC) represents the Promotion P of the four P's. It encompasses a variety of communication disciplines - general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media - in combination to provide clarity, consistency, and maximum communicative impact. There are three elements in any IMC strategy: the consumer, the channels through which the message is communicated, and the evaluation of the results of the communication. Consumers- examine how consumers receive communications as well as how the delivery of that communication affects the message's form and contents. Communication channels- examine the various channels and how each is used in an overall IMC strategy Results- considers how the level of complexity in IMC strategies leads marketers to design new ways to measure results Source: Marketing by Dhruv Grewal and Michael Levy, published by McGraw-Hill
Types of non-traditional marketing?
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
Difference between traditional marketing and guerrilla marketing?
In traditional marketing, the primary investment is money. In guerrilla marketing, the primary investment is time, effort, and creativity. Traditional marketing is designed for big companies with large budgets. Guerrilla marketing is designed for small businesses.
What are the five types of nontraditional marketing?
Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
