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What is IMC?

Updated: 9/11/2023
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TopSavingsNet

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16y ago

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IMC is the abbreviated term for Integrated Marketing Communication. IMC is the practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.

In short IMC promotes the company's brand in all it's marketing efforts and communications.

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16y ago
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What is the full form of IMC?

1. IMC - Indian Medical Council 2. IMC - Image Motion Compensation 3. IMC - Incident Management Centre 4. IMC - Instrument Meteorological Conditions 5. IMC - Intestinal Mast Cell


Why is important of IMC?

Synergy is created between the messages - big advantage. IMC ensures the voice of target audience is what matters. IMC saves financial and human resources. IMC motivates the companies.


What are the functions of IMC?

IMC is a part of our subject in sales promotion and i have no idea about this. Well i guess it is about marketing communication. that's it t.y.


What are the IMC components?

Integrated Marketing Communications (IMC) represents the Promotion P of the four P's. It encompasses a variety of communication disciplines - general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media - in combination to provide clarity, consistency, and maximum communicative impact. There are three elements in any IMC strategy: the consumer, the channels through which the message is communicated, and the evaluation of the results of the communication. Consumers- examine how consumers receive communications as well as how the delivery of that communication affects the message's form and contents. Communication channels- examine the various channels and how each is used in an overall IMC strategy Results- considers how the level of complexity in IMC strategies leads marketers to design new ways to measure results Source: Marketing by Dhruv Grewal and Michael Levy, published by McGraw-Hill


Discuss how integrated marketing communications differs from traditional advertising and promotion?

Imc differs from traditional MC in terms of channels, strategies,and maket coverage.