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digital marketing

Updated: 6/10/2025

Digital marketing is essential in today's business landscape due to its ability to reach a vast audience, offer cost-effective solutions, and provide measurable results. Here are some key reasons why digital marketing is important:

  1. Global and Local Reach

Digital marketing enables businesses to reach both local and international audiences. With strategies like local SEO and targeted ads, companies can connect with nearby customers, while online platforms allow for global exposure without the need for a physical presence.

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  1. Cost-Effectiveness

Compared to traditional marketing methods, digital marketing is more affordable and offers a higher return on investment (ROI). Small businesses can compete with larger companies by utilising cost-effective strategies such as social media marketing and email campaigns.

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  1. Targeted Advertising

Digital marketing allows for precise targeting based on Demographics, interests, and online behaviour. This ensures that marketing efforts reach the most relevant audience, increasing the likelihood of conversions.

  1. Measurable Results

With tools like Google Analytics and social media insights, businesses can track the performance of their campaigns in real-time. This data-driven approach enables continuous optimisation and better decision-making.

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Sakshi kashyap

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