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This question refers to the phases prior to the closing of sale or transaction. The steps of pre-purchase involve active negotiation and procedures to finalize a deal. Ongoing searches regard the buyer surveying and researching the market.

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Q: Distinguish between pre-purchase and ongoing search?
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How does website optimization work?

The website optimization (SEO) process involves a variety of aspects including keyword research and selection, web site optimization for optimal search engine positioning, search engine crawler inclusion, creating and submitting directory listings, link popularity enhancement and ongoing campaign reporting and maintenance. The end result is that searchers will be able to better find your web site when searching for products and services related to your business.


What is the difference between Organic Search and Paid Search?

Organic search and paid search are two distinct methods of gaining visibility and traffic on search engine results pages (SERPs). Here's the difference between the two: Organic Search: Organic search refers to the natural, unpaid search results that appear on search engine results pages (SERPs) in response to a user's query. Websites earn organic search visibility through various factors, including relevant content, website structure, backlinks, and other optimization techniques aimed at improving their search engine ranking. Organic search results are displayed based on the search engine's algorithm's assessment of relevance and authority in relation to the user's query. Websites cannot pay to influence their organic search ranking directly; it depends largely on the quality and relevance of their content and optimization efforts. Paid Search: Paid search, also known as pay-per-click (PPC) advertising, involves advertisers paying a fee each time their ad is clicked on in search engine results. Paid search results typically appear above or alongside organic search results on SERPs, marked as ads or sponsored content. Advertisers bid on specific keywords relevant to their target audience, and their ads are displayed when users search for those keywords. The position of paid search ads is determined by a combination of factors including the bid amount, ad relevance, and ad quality score. Paid search offers advertisers more control over when and where their ads appear, as well as the ability to target specific demographics, locations, and devices. In summary, organic search relies on optimizing a website's content and structure to rank naturally in search engine results, while paid search involves paying for ad placement in search results based on chosen keywords and targeting parameters.


What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

Ans: Flux


What is need for optimization?

Website optimization is necessary for getting your site page ranked in any one of the search engines. If you have a website that is not optimized, the chances of your getting good traffic to your site is slim. Optimizing your website as an ongoing process allows your website to get better ranking and as a result of that, much more traffic to your site. Traffic = sales. Hope this helps.


What is a results page?

A results page is the results of a search from a search engine. Also referred to as a SERP (Search Engine Results Page).

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