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Q: Do packages have marketing value but no functional values?
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What is the difference between functional and non functional testing?

The difference between functional and nonfunctional is ... functional mostly depends on the domain or x- value in a coordinate- (x,y). I one of the x-values are the same number then the equation becomes NONFUNCTIONAL-for example: (-2,4), (-1,9) (-2,5). Those coordinates would be nonfunctional because there were 2 (-2s). It doesn't matter if the y value -(x,Y) is the same just as long as the x values are differnt numbers it will be functional.


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As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orientation? A functional marketing organization refers to the concentration of the responsibility for marketing activities (knowledge and skills) within a group of specialists in the organization.1 The benefits of functional structures are well documented and include enhanced efficiency and ability to develop specialized, distinctive capabilities.


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