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Marketing function determines customer value because it refers to the value of the item the customer receives. The value means how good an item is not how much it costs. With marketing function the function of the market is basically how good an item can be used by a customer.

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Q: How does marketing function determine customer value?
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What is the concept of customer value?

Customer value is one of key aspects of marketing.


Discuss the Concept of customer value and its importance to successful marketing?

discuss the concept of customer value and its importance to markeking


How was marketing redefined in 2004?

2004, marketing was redefined as ". an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake-holders."


What is marketing and what are the primary goals?

What is marketing and what is its primary goal?Marketing Definition:Process by which companies create value for customers and build strong & profitable customer relationships in order to capture value from customers in return and create profit which is the main objective of profit organization, and any other valuable value for non-profit organizations, typically market is divided into main five steps that define marketing process itself.The Marketing Steps:Figure 1-1 shows the five-step marketing process.1. Understand the marketplace and customer needs and wants.2. Design a customer-driven marketing strategy.3. Construct a marketing program that delivers superior value.4. Build profitable relationships and create customer delight.5. Capture value from customers to create profits and customer quality.Marketing Primary goal1. To promote their products and services and improve turnoverunderstand consumers, create customer value, and build strong customer relationships


What is the simple model of the marketing process?

The simple model of the marketing process is:Understand the marketplace and customer needs and wants.Design a customer-driven marketing strategy.Construct an integrated marketing program that delivers superior value.Build profitable relationships and create customer delight.Capture value from customers to create profits and customer quality.

Related questions

What is the concept of customer value?

Customer value is one of key aspects of marketing.


How do you measure ROISuccess for search marketing campaigns in B2B space?

First you need to determine what the value of a sale is. What is the value of a customer? From there you can start to benchmark how much money is spent on search marketing and how many new customers that leads to. If the value of a customer is $10K, and you spend $5K in search marketing to get that one customer, then your ROI is positive. You can measure this by implementing call tracking and statistical logging when new customers call or make inquires.


Discuss the Concept of customer value and its importance to successful marketing?

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