The marketing concept
The concept of marketing has changed and evolved over time. Whilst in today's business world, the customer is at the forefront, not all businesses in the past followed this concept. Their thinking, orientation or ideology put other factors rather then the customer first. Let us examine these below.
Production Oriented: The focus of the business is not the needs of the custobmer, but of reducing costs by mass production. By reaching economies of scale the business will maximize profits by reducing costs.
Product Orientation: The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also.
Sales Orientation: The focus here is to make the product, and then try to sell it to the target market. However, the problem could be that consumers do not like what is being sold to them.
Market Orientation: Puts the customer at the heart of the business. The organization tries to understand the needs of the customers by using appropriate research methods, Appropriate processes are developed to make sure information from customers is fed back into the heart of the organisation. In essence all activities in the organisation are based around the customer. The customer is truly king!
In today's competitive world putting the customer at the heart of the operation is strategically important. Whilst some organizations in certain industries may follow anything other then the market orientation concept, those that follow the market orientation concept have a greater chance of being successful
In order to ensure the product is properly marketed, you will need a product concept. The concept will guide the marketing and manufacturing. You will need to include the role of the product, any components it may have, success factors, and considerations of changes to the product.
production concept marketing concept selling concept product concept
No it is a production concept as of October 2011
Production concept mean that the product will be highly affordable mean the price have low & available everywhere.
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AnswerTo me the difference lies in what is being produced. A product conceptwould be an idea for an item or product. A production concept would be the concept conceived for creating the product.--------------------------------------------------------------------------------------------------------------Production Concept-consumers favor products that are available and highly affordable-improve production and distribution-also known as manufacturing conceptProduct Concept-consumers favor products that offer the most quality, performance, and innovative features
production concept marketing concept selling concept product concept
yes, production is a stock concept and income is a flow concept.
There are a few different contrasts between product and production concept. Production concept is the general idea of how something will be done and product is what is actually produced.
The Director's Concept: A central idea that unifies all elements of the production to make it unique. (also known as the Production Concept)
No it is a production concept as of October 2011
ask your mother?lol
Production concept mean that the product will be highly affordable mean the price have low & available everywhere.
An example of a concept is called a prototype.
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there are many homeostatic systems which are maintained by feed back loops. a good example is red blood cell production (erythropoesis)
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept