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Examples of product failures that might have been avoided through the application of the self- reference criterion?
Wiki User
∙ 10y ago
A commonly cited example is the attempted entry of McDonald's into South Asia, where the culture has a strong aversion to beef products.
Problems with product naming include Esso gasoline (which means "disabled car" in Japanese), Pet milk (which means "fart" in French) and Bimbo bread (which is an offensive term in English).
Subtler cultural problems are possible. The loud quacking of the AFLAC duck was considered humorous in the United States, and was a successful advertising campaign. However, the same sound was considered offensive in Japanese, where the culture does not tolerate loud or forceful speech.
There are various urban legends on this topic which, though untrue, are widely repeated. These would include the Chevy Nova in Mexico and Coca-Cola in China.
Wiki User
∙ 10y ago
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