Existing customers are aware of the brands. They would know about its benefits and limitations. At just a small cost companies may work on retention of such customers as opposed to high costs in advertising the product to new customers.
customer expectations is what the compant expects from you customer satisfactory they are pleased
What are the marketing implications for different customer and product types in industrial marketing?
To exceed customer expectations you try to understand your customers' values and focus on customers who share a common vision
What are the customer expectations when shopping in a luxury store compared to high street store
Expectations
internal customers expectations
One of the main things influencing customer expectations are what your competitors are doing. If you are competing with high-end retailers, your customers' expectations will be very different than if you are competing with Wal-Mart of McDonalds.
Customer satisfaction is a measure of how the products or services that are supplied by a company match up against the customer's expectations of that product or service. For example, if you purchase an item from a TV Commercial that guarantees customer satisfaction, it must be a product that matches your expectations of how good you think the product will be or how good it will perform. There's a customer satisfaction index for measuring these expectations closer.
The customer will expect the same quality goods and service and will be happy when they receive what they expect.
The purpose and value of identifying internal customer need and expectations is that the customer becomes a loyal customer and sales increase. They also will boost sales by making referrals to other customers by having pleasant experiences.
The reason Customer Service should exceed customer expectations is because customers are the steps on the ladder, without customers where would a company be, you need to treat customers with respect and provide multiple options to keep them happy. ____________
The reason Customer Service should exceed customer expectations is because customers are the steps on the ladder, without customers where would a company be, you need to treat customers with respect and provide multiple options to keep them happy. ____________