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Explain the shift in business thinking from traditional marketing to relationship marketing?
Wiki User
∙ 14y ago
In general terms what has been happening is the realization that traditional methods of marketing have become less effective and customers have a much larger choice of products and services to choose from. Companies are beginning to understand the value of the customer (and word of mouth) and the need to build solid relationships with them in order that they continue to purchase (or go elsewhere).
This has meant continuing to provide value for the customer even after the sale, with excellent support etc. It has also meant the growth of opt in email marketing via newsletters to keep the customer (or future customer) informed and supported so that not only will they be happy to buy again, but also recommend the product or service they bought to a friend.
Wiki User
∙ 14y ago
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How much effort does it take to start an internet marketing business as compared to a real brick and mortar store?
It can be easier because you can tap into a global marketplace, but you will be competing in a saturated market if you don't find a niche. When thinking about starting an internet marketing business, make sure that you are well-qualified to sell your services to businesses that may not have any clue about the differences between internet marketing and traditional marketing.
What is the difference between a marketing plan and strategic marketing plan?
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
Get rid of traditional healthcare marketing?
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epicuras
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Euripides
Who dramatist who questioned traditional thinking about war?
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What is traditional animation?
Maybe you're thinking of stop motion?
