answersLogoWhite
Educational Methods and Theories
Marketing Advertising and Sales
Market Research

Focus group advantages?

474849

Top Answer
User Avatar
Wiki User
Answered 2010-03-11 18:03:40

Advantages:

  • More information because there is a group of people.
  • Accurate information
  • The face-to-face involvement of a qualified moderator means that everyone is involved and the conversation stays on track
  • The people in the group will get each other thinking which will result in a much more in-depth discussion.
Disadvantages:
  • Cost more money.
  • Results could be biased because the people in the group may just agree with other people in the group instead of their own opinion.
001
๐Ÿ™
0
๐Ÿคจ
0
๐Ÿ˜ฎ
0
๐Ÿ˜‚
0

Your Answer

Related Questions


There are many advantages of focus groups. You can easily get quality information about the particular subject that interests the group, you will find personal and group perceptions and opinions which can be useful among other advantages.


the group is organised by the researcher



what are the disadvantages of informal group


a group of people who have special capability in a certain sector



A community forum should be open to the public. A focus group is a demographically specific group looking for responses on specific target questions.


There are usually 6 to 10 people in a normal focus group. They don't like them to be too large because everyone cannot be heard in the time allotted for the group.


Advantages:More information because there is a group of people.Accurate informationThe face-to-face involvement of a qualified moderator means that everyone is involved and the conversation stays on trackThe people in the group will get each other thinking which will result in a much more in-depth discussion.Disadvantages: Cost more money.Results could be biased because the people in the group may just agree with other people in the group instead of their own opinion.



The Handlers - 2011 The Focus Group - 1.1 was released on: USA: 3 January 2011



what are the disadvantages and advantages tools in nutrition? what are the disadvantages and advantages tools in nutrition?


An interest group could also be called a focus group. Both are a group of people with a specific task.


Frasier - 1993 The Focus Group 3-23 was released on: USA: 14 May 1996


The Handlers - 2011 The Focus Group 1-1 was released on: USA: 3 January 2011


Research- - 2012 Focus Group 1-3 was released on: USA: 10 June 2013 (internet)


The cast of Focus Group Therapy - 2005 includes: Tara Doyle Leanne Melissa Bishop as Margaret Kimberly Parkhill


Frasier - 1993 The Focus Group 3-23 is rated/received certificates of: Canada:PG (video rating)


Focus was a Dutch progressive rock group in the 1970s who had a hit with their song "Hocus Pocus". If you are interested in "focus" without the capital F, see the related question.



that the US mainly focus on individual rights and Canada focus on group rights


Panel research focuses on a particular individual or household for their weekly consumption, while focus group is a set of individuals who are questioned on their perception of the product, and what they want from it.


The Cycling Sports Group produces high end bicycles, clothes and accessories. Their focus is on helping dealers grow their businesses while delivering excellent customer satisfaction.


Top Chef - 2006 Focus Group 5-7 was released on: USA: 7 January 2009



Copyright ยฉ 2020 Multiply Media, LLC. All Rights Reserved. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Multiply.