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Mass Communication refers to medium those appeals to a mass audience by using widely circulating media such as newspapers, magazines, television, and radio to inform, entertain and persuade the large widely dispersed and heterogeneous public. Mass Communication is mediated form of communication. This differentiates mass communication from all other forms of communication.
According to M. Janowitz in 'The Study of Mass Communication' in International Encyclopedia of Social Sciences, "Mass communication comprises the institutions and techniques by which specialized groups employ technological devices (Radio, TV, Press, films) to disseminate symbolic content to large heterogeneous and widely dispersed audiences."
According to Charles R Wright, mass communication is a special kind of communication involving distinctive operating conditions, primary among which are nature of the audience, of the communication experience, and of the communicator. Mass communication is directed toward a relatively large, heterogeneous and anonymous audience. Mass communications is characterized as public, rapid and transient. And mass communication is organized communication.
One of the finest definitions of mass communication has been given by Denis McQuail in his book Towards Sociology of Mass communication. According to McQuail, "the term mass media indicates the entire systems within which messages are produced, selected, transmitted, received and responded to".
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