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Success will come from understanding and conveying the corporate image in the manner compliant with the entity's intended region of operations culture. Culture is going to be the main factor for understanding the Demographics of a region more appropriately. Each culture has a different set of standards for each different class of citizen, so understanding cultural values and differences will be the milestone for expanding into a global market. Not understanding or complying with cultural values will ultimately lead to failure and be a waste of investor and company funds.

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16y ago
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Q: Global Marketing Success and Failure
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