Advertising appeal is used to grasp the attention of consumers and to persuade consumers to purchase a service or product.
make you think you'll be happy if you buy the product.
make you fear what will happen if you don't use a certain product.
endorsements, brand placement, packaging, sex appeal, name calling, bandwagon, flag-waving
Here are some tips for effective advertising: Appeal to the emotions, not the rational mind. Do not overestimate the intelligence of your audience, advertising works most effectively on those of lower intelligence, so keep it as simple as possible.
If you are on a stage, the acting appeals to the audience. The emotions and the feelings appeal to them.
Pathos is a theme or reference that appeals to the audience's emotions.
pathos
Thomas Paine appeals to patriotism in his speech.
Pathos
Advertising appeal is used to grasp the attention of consumers and to persuade consumers to purchase a service or product.
pathos
sentimental
appeals to their emotions.
A cerebral play appeals to the intellect more than the emotions.
melodrama
Speakers use appeals to persuade their audience by appealing to emotions, logic, or credibility. Emotion appeals engage the audience's feelings, logic appeals use reasoning and evidence, and credibility appeals establish the speaker's authority or trustworthiness.