Market segments are evaluated as to their attractiveness or potential for generating revenue for the firm
Why to divide the market into segments?
transient market
Why to divide the market into segments?
all types of segments
target market
Why to divide the market into segments?
transient market
Effective segments are measurable, accessible, substantial, and actionable
yes
Why to divide the market into segments?
all types of segments
target market
What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?
yes
The United Group is a company that is a provider of many different products for other companies to purchase. Some of the market segments are: food, packaging, and cleaning.
gender segmentation, age segmentation, geographic segmentation..
such as income, occupation and education can be used to derive segments that are easy to reach. Such segments are indicators (although not perfect) of behaviour such as lifestyle, price sensitivity, and brand preference.