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One of the best ways to build long-term relationships with clients online is through the practice of list building. It goes like this:

1. You offer something of value for free on your website (e.g., an eBook, podcast, etc.) that people can download if they provide you with their first name and e-mail address; 2. You collect this personal information from them via this ethical opt-in method and thereby start "building your list";

3. Over time, you send everyone on your growing list e-mails (note: this can be done directly or via auto-distribution services such as aWeber) advice, newletters, creative ideas, inspiration, etc.

4. Periodically, you send special offers to what has now become a very "warm lead" audience - and the conversion rates for your activities will be much higher than what you normally experience.

For an interactive marketing blog with great tips on how to build relationships for your business check out www.jcjinteractive.com/blog/

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Q: How can marketers use interactive marketing to convert needs to wants and ultimately build long term relationships with customers?
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