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1. Direct Sales

Via the internet, products can be sold directly to customers, thus removing intermediaries. This process is called disintermediation. Products can thus be sold at lower price to customers.

2. Customer Self-Service

With e-commerce, customers can obtain detail about the product they wish to buy without relying on sales representatives. Usually, these websites would provide enough information about each product, with the possibility for the customer to send email or get in forums to request more information. Some websites offer the possibility for viewing products in 3-D, giving customers a better idea of their products.

3. Online Helpdesks

Many companies also provide online helpdesks to assist customers in their queries. Some companies have online helpdesks which operate 24/7.

4. Personalised Services

By using complex software which can analyse the tastes and preferences of customers, companies can offer personalised products to customers. For example, if you visit a website repeatedly, after some time, a personalised webpage might be displayed in front to you which lists products you would be mostly interested to buy.

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Q: How can the internet facilitate sales and marketing to individual customers?
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