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How can you compare and contrast Kotler's and Porter's definitions of marketing?

Updated: 9/14/2023

Wiki User

∙ 14y ago

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Porter is a Strategy Mastermind - esp with his 1996 paper - What is Strategy? Whereas Kotler is a pure Marekting Guru - They do not necessarily disagree but each of them is in there own sense a leader in their field

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How apply porter' five competitive forces on an airline?

Porters 5 forces is a concept, I can't understand what exactly do you want to know but still I write all the forces and some examples; 1. The threat of entry ... Dependent on barriers to entry such as: -economies of scale -capital requirements of entry -access to supply or distribution channels -customer or supplier loyalty -experience -expected retaliation -legislation or government action -differentiation 2. Threat of substitutes Reduction in demand for products as customers switch to alternatives: -Product for product substitution e.g. email for post -substitution of need e.g. reliable and cheap appliances reduce need for maintenance services -generic substitution:competition for household income e.g. cars versus holidays and doing without 3. Buyer power it is likely to be high where there is: -a concentration of buyers -many small operators in the supplying industry -alternative sources of supply -switching costs are low -components/materials are a high percentage of cost to the buyer leading to "shopping around" -a threat of backward integration 4. Supplier power it is likely to be high where there is: -a concentration of suppliers -customers are fragmented and bargaining power low -switching costs are high -the supplier brand is powerful -integration forward by the supplier is possible 5. Competitive Rivalry it is likely to be high when: -competitors are in balance -there is slow market growth (product life cycle) -there are high fixed costs in an industry -there are high exit barriers -markets are undifferentiated

Related questions

What is the union name with which black Canadian Porters were associated?

Black Canadian porters were associated with the "Sleeping Car Porters" union.

What was the pullman porters in the 1920s?

The porters needed a union because they were not treated well

When was Shore Porters Society created?

Shore Porters Society was created in 1498.

Which was true of Pullman porters in 1920s?

the porters were not well paid and sought protection with a union- apex

Which is true of Pullman porters in the 1920s?

Pullman porters needed a union because they were not treated well.

What was true about Pullman porters in 1920s?

the porters needed a union because they were not treated well APEX :)

Which was true pullman porters in the 1920?

The porters needed a union because they were not treated well.

What do porters do?

producer

What black labor leader or organized a union for railroad porters and the march on Washington?

Philip Randolph, organized a union for railroad porters called " the Brotherhood of Sleeping Car Porters". ~ someone

What is true of Pullman porters in the 1920s apex?

Pullman porters in the 1920s were mostly African American men who worked on sleeper cars in trains, providing service to passengers. They faced long hours, low pay, and discrimination, but their work allowed many to enter the middle class and serve as prominent figures in the civil rights movement.

Do tea coolies and tea porters mean the same?

We know of tea caddies, but not of tea coolies or tea porters. Coolies and porters are unskilled laborers, coolies being specifically Asian laborers.

What is the plural of porter?

porters

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