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There are many ways to communicate to an audience. Sometimes, you will be in a room giving a speech directly to the people who have come to hear you. Sometimes, you will write an essay for a newspaper or magazine, and people will read it. And sometimes, you will communicate by talking to the audience on radio or TV or Skype or some other method. Rule #1 in being a good communicator is to know your audience. You will give a different kind of presentation depending on who your audience is. You should consider the age of your audience (are you speaking to little kids or to adults); the size (is it a big group of people, or just a small group); the location (is this talk being given in a TV studio, a church, a classroom, etc); and the time (will you be speaking for an hour, or just a very few minutes).

If you are speaking to an in-person audience, you will make your communication better by bringing in examples and illustrations, by having a good personality, and by showing that you know a lot about your topic. If you are writing an essay, your communication will be better if you are interesting, and if you tell a story that makes people want to know more. But whether in person or in writing, a good communicator is prepared: practice your talk, speak or write in a way that is clear, and try your best to give the audience useful information.

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Q: How communicates to the audience as a communicator?
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