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How did flowers and chocolate come to be associated with Valentine's Day?
Wiki User
∙ 16y ago
The reinvention of Saint Valentine's Day in the 1840s has been traced by Leigh Eric Schmidt. In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland of Worcester, Massachusetts. Her father operated a large book and stationery store, and she took her inspiration from an English valentine she had received. Since 2001, the Greeting Card Association has been giving an annual "Esther Howland Award for a Greeting Card Visionary." In the second half of the twentieth century, the practice of exchanging cards was extended to all manner of gifts in the United States, usually from a man to a woman. Such gifts typically include roses and chocolates. In the 1980s, the diamond industry began to promote Valentine's Day as an occasion for giving jewelry. The day has come to be associated with a generic platonic greeting of "Happy Valentine's Day." As a joke, Valentine's Day is also referred to as "Singles Awareness Day." excerted from wikipedia
Wiki User
∙ 16y ago
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