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Prior to the internet, the television industry primarily relied on the Nielsen ratings. As more shows became risque, the viewership of such shows was considered. Those shows that displayed sex and violence had a higher viewership. Considering that fact, magazine covers sold mags more often when actors from such shows were on the cover. Said actors created buzz, which in turn, created viewership. Sponsors pay premium amounts of money to shows that are high in viewership. One could go into detail about how the decline of American family values contributed to said scenario, but it all goes back to the fact that viewership sells. The viewers like sex and violence which is why so many use the terms "sex sells" and "violence sells."

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Q: How did the media come to the conclusion that sex and violence sells better than a more conservative theme?
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