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There are various ways which can be anywhere to PR campaigns to advertising campaigns. Ultimately the success of market entry though relies on the acceptance and consumption of the consumer.

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Q: How do new products enter the market?
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Why will a producer enter a competitive market?

A producer will enter a competitive market if it believes that it has a better version of other products already competing in a particular market. As an example, for a time, the best selling cola drink was Coca - Cola. It had a mass market of loyal cola customers. It seemed illogical to many businessmen to bring a new cola drink into this market. Pepsi Cola did enter the cola market with a good deal of success. Following that there were several other cola drinks such as Royal Crown Cola that also this now competitive market.


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What has the author John A Hall written?

John A. Hall has written: 'Bringing new products to market' -- subject(s): New products


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