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Begin with the brand. Keep the same logo, tag line, bio and all links uniform across a series of different social media sites including Facebook, Twitter, YouTube, SoundCloud, Instagram and others.

Then create an editorial calendar and posting plan with content that is not only selling or promoting but also vicariously engaging both existing fans as it entices new fans.

With continuity, a call to action tied in to every post and every site along with the professional use of hashtags, cross links and cross marketing as well as strong posting practices, this will allow for musicians engagement and conversion online to continue to grow to a higher level.

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Q: How do you develop an integrated marketing communications strategy for a musician?
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