How do you do SEO?
First of all you have to do a lot of research on keywords because keywords are the most important thing in SEO.Then you have to apply Onpage Seo in which you check your main title,meta description internal links and outbounds inks.Then Off Page.
First you have to be familiar with general SEO terms before diving into the real pool
SEO or search engine optimization is a very refined technology that one has to learn before venturing to do SEO. To do SEO properly one must have proper knowledge of HTML with atleast one server side scripting language like ASP or PHP. Then you can take up and online course in SEO. Thousands of them are freely available and you do not have to waste your money on costly SEO packages. Learn the basics then implement them you will improve this way the best.
There is also software that walks you step by step if you know little to nothing about SEO. For example, an automated software would create SEO tasks for you to do and would provide easy-to-follow instructions. If you have a small SEO budget and don't want to hire an expensive firm, this might be a viable option.