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The purpose of informative advertising is to inform the general public of some event e.g. Election Canada inform public about the upcoming elections and how people can vote.

On the other hand when you promote your product or services in competition to other similar products or services. E.g. various car manufacturers advertise for their cars.

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Q: How does informative advertising differ from competitive advertising?
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How does product advertising differ from institutional advertising under what conditions will they be used?

How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?


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Advertising is part of a marketing campaign.


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competitive advertising means which reflects the market maturity of the product and the need for the company to show product superiority through comparison to competitors


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Answer Rationale: Reminder and informative advertising are used at the maturity and introductory stages of the product lifecycle respectively.


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competitive advertising can be wastefull


How does the Global advertising differ from local advertising?

Global would be advertising in many different countries, while Local advertising would be in a certain city or district.


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