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Process, People, Physial Environment
The marketing mix differs in the domestic and international environments due to their varied dynamics. The marketing mix refers to the price, product, promotion and place which will be different in terms of the targeted audience for domestic and international markets.
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
What is Starbucks marketing mix?
the objectives of the marketing mix is to excrete
quality is not the element of marketing mix....=)
This seems to be the answer you are looking for! marketingfaq.net/2011/11/what-is-marketing-mix/
9 p's of marketing mix
What are factors of marketing mix discuss it