Process, People, Physial Environment
The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.
pimps, price,prostitues are the 3 ps. rest four ps goes to hr
After setting Marketing Objectives and carrying out Market Research, the MAIN marketing strategies or Marketing Mix would be namely: 1) Product -introducing new product, modifying existing product, product development, R&D, etc. 2) Promotion -Above/Below the line, Unique Selling Point, Choice of medium to promote, etc. 3) Price -Skimming, Penetration pricing policies, etc 4) Place -distribution systems, etc Every marketing strategy can be more or less categorized into the mentioned marketing mix of the "4 Ps".
It's actually the 4 P's of Marketing: Product Place Price Promotion The additional 3 P's are for service Marketing: People Process Physical Evidence
1) What is the importance of marketing to you as a consumer 2) Briefly discuss how the Marketing concept has contributed to the Modern Practice of Marketing today 3) How does marketing affect the activities of organizations including non-profit 4) What is the beauty of Sales promotion to the consumer and the Organization? 5) What is the most important element of the Marketing Mix? and reasons for answer 6) What is the importance of Consumer behaviour to the Marketer?
The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.
pimps, price,prostitues are the 3 ps. rest four ps goes to hr
After setting Marketing Objectives and carrying out Market Research, the MAIN marketing strategies or Marketing Mix would be namely: 1) Product -introducing new product, modifying existing product, product development, R&D, etc. 2) Promotion -Above/Below the line, Unique Selling Point, Choice of medium to promote, etc. 3) Price -Skimming, Penetration pricing policies, etc 4) Place -distribution systems, etc Every marketing strategy can be more or less categorized into the mentioned marketing mix of the "4 Ps".
It's actually the 4 P's of Marketing: Product Place Price Promotion The additional 3 P's are for service Marketing: People Process Physical Evidence
1) What is the importance of marketing to you as a consumer 2) Briefly discuss how the Marketing concept has contributed to the Modern Practice of Marketing today 3) How does marketing affect the activities of organizations including non-profit 4) What is the beauty of Sales promotion to the consumer and the Organization? 5) What is the most important element of the Marketing Mix? and reasons for answer 6) What is the importance of Consumer behaviour to the Marketer?
There is no definition for product based marketing mix anywhere so i dont know. However service-based is the 3 additional P's -people, process and physical evidence, so i assume product-based in the 4 P's ??
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A marketing communication mix is a combination of marketing variables for a specific product/service, arrived at by choosing the best mix from the 4 Ps of marketing. It ddefines how you will position your product in the market. The four Ps are - Product: brand name, styling, etc. Place: distribution channels, warehousing, etc. Price: retail price, seasonal pricing, etc. Promotion: advertising, sales promotion, etc. 1.Advertisement: Any paid form of non-personal presentation and promotion of ideas, goods, or services by identified sponsor. 2. Sales Promotion: A variety of shot-term incentives to encourage trial or purchase of a product or services. 3. Public Relation And Publicity: A variety of programs designed to promote or protect a company's image or its individual products. 4. Personal Selling: Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. 5. Direct Marketing: Use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit a direct response for specific customers and prospects.
1) Marketing Analysis 2) Marketing Control 3) Marketing Implementation 4) Marketing Planning
The 3P's in Marketing arePeoplePhysical EvidenceProcess
1. Entrepreneurial Marketing 2. Opportunistic Marketing 3. Responsive Marketing 4. Diversified Marketing Yeuh!
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