Marketing communication mix

Answer 1

A marketing communication mix is a combination of marketing variables for a specific product/service, arrived at by choosing the best mix from the 4 Ps of marketing. It ddefines how you will position your product in the market. The four Ps are - Product: brand name, styling, etc. Place: distribution channels, warehousing, etc. Price: retail price, seasonal pricing, etc. Promotion: advertising, sales promotion, etc.

1.Advertisement:

Any paid form of non-personal presentation and promotion of ideas, goods, or services by identified sponsor.

2. Sales Promotion:

A variety of shot-term incentives to encourage trial or purchase of a product or services.

3. Public Relation And Publicity:

A variety of programs designed to promote or protect a company's image or its individual products.

4. Personal Selling:

Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.

5. Direct Marketing:

Use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit a direct response for specific customers and prospects.