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Direct marketing is a form of advertising that allow business or organization communicate with customers directly with advertising techniques like cell phone text messaging, newspaper/magazine advertisement, emails, promotional letters, online ads, interactive consumer websites.

It builds personal relationship with the customer, and get a quicker response. Direct marketing campaigns request responses from customers, allowing companies to quickly determine if the campaign is successful.

whereas On-line marketing uses many of the techniques that weredeveloped for direct marketing.

Online marketing is promoting its product using the internet. It uses a different type of internet marketing such as pay-per-click, email marketing, search engine optimization.

The main difference between them is: direct marketing technique involves making direct contact with the customers.

online marketing on the other hand, when advertise your product in a manner that does not involve direct contact where as advertise via internet.

On the Internet you can see results in mere hours. With direct marketing, it could take weeks to see the results of an ad campaign.

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