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How does traditional media have an advantage over emerging media?
Wiki User
∙ 11y ago
Do your own schoolwork and stopping posting the questions for your on line classes to have other people do your work! Get a life and get real, loser!
Yeah I hear what you are saying, just think for a minute tho. Looking up questions to find a variety of answers is a good thing. I do not mean to copy and paste answers, I mean look at the big picture and figure out your own answer.
this is rude
*** There are many people who like to get opinions and the first post is answer is unacceptable. This site is to get more knowledgeable and find out information and opinion's. I agree with the second post. It does not mean you are going to copy and paste it. It is just to find extra information and get other opinions on the situation that you might not know much about.*** Tonetta***
Wiki User
∙ 11y ago
Traditional media often has established credibility and a large reach due to its history and audience base. It also offers a tangible form of communication that can be easily consumed by a wide range of Demographics. Additionally, traditional media typically has more structured advertising opportunities and may be perceived as more trustworthy by certain audiences.
Wiki User
∙ 12y agoAlthough traditional media has it's own advantages the appeal of current and emerging online media is taking the business world by storm.
The early adopters of online marketing are cleaning up right now but online media channels such as blogging, mobile marketing and the biggest source of all, social media networking is allowing the smaller players in the market to command a bigger chunk of the market share.
How is this possible? The advantages of emerging media over traditional media are listed below:
- The customer reach for business owners is highly extended using online media such as Facebook, Twitter, Linkedin, Myspace...to mention a few. Facebook alone has 700 million users to date and growing all the time.
- Most social media networking sites are free to use as apposed to traditional print media which costs a huge sum of money to list an ad in a publication
- Social Media Marketing as a concept is growing and changing daily giving more opportunity to acquire customers. Disadvantage is that information overload and technical know-how may become a barrier to all adopting new media channels.
- Mobile Marketing is taking the world by storm. 72% of smartphone owners are now searching for things on their phones. Developing your own Phone app(application) and giving it away to customers will bring massive amounts of visitors to you website.
- Traditional print mediums such as Yellow pages are becoming extinct with more people now searching for your business online rather than contacting you through a classified ad in a newspaper.
- Video Marketing has become the new way to share content. Just take a look at how often videos are being uploaded to YouTube. Answer: 24 Hours of content is being uploaded every minute via videos on Youtube. Video sharing sites make it possible to reach thousands if not millions of prospects with a single video.
- Using Social Media Networking sites allows you as a business owner to open up more effective communication channels with both new and existing customers. Doing this helps you to build the "Know, Like, Trust" factor with clients that will ultimately lead to longevity of profits through repeat business.
- New media gives you the opportunity to ad some personality to your business. A printed ad doesn't because of the restriction of ad size and costs involved.
Their are many more but the main thing to take away from this is that New media/social media works.
Wiki User
∙ 11y agoWell rieple's law says that new media won't replace the old ones but change them. so what happens to the newspaper right now for example is that they become more and more like magazines, providing background information and details because news get spread much faster today through the internet. the advantage they still have here is that they are more reliable and trustworthy for most of the people because unlike the internet not everybody can just tell own thoughts as facts. Also people who grew up using old media won't just change their habits and use new media. So they also give the younger generation, their children, the feeling that the old media is better and should be trusted more.
I hope this answers your question :)
Wiki User
∙ 11y agoTraditional media is still an effective way of communication. However, by integrating social media into your strategy, you can get better results and reach a wider audience. So, I nowadays, I think integrated approaches work best.
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Although traditional media has it's own advantages the appeal of current and emerging online media is taking the business world by storm.The early adopters of online marketing are cleaning up right now but online media channels such as blogging, mobile marketing and the biggest source of all, social media networking is allowing the smaller players in the market to command a bigger chunk of the market share.How is this possible? The advantages of emerging media over traditional media are listed below:The customer reach for business owners is highly extended using online media such as Facebook, Twitter, Linkedin, Myspace...to mention a few. Facebook alone has 700 million users to date and growing all the time.Most social media networking sites are free to use as apposed to traditional print media which costs a huge sum of money to list an ad in a publicationSocial Media Marketing as a concept is growing and changing daily giving more opportunity to acquire customers. Disadvantage is that information overload and technical know-how may become a barrier to all adopting new media channels.Mobile Marketing is taking the world by storm. 72% of smartphone owners are now searching for things on their phones. Developing your own Phone app(application) and giving it away to customers will bring massive amounts of visitors to you website.Traditional print mediums such as Yellow pages are becoming extinct with more people now searching for your business online rather than contacting you through a classified ad in a newspaper.Video Marketing has become the new way to share content. Just take a look at how often videos are being uploaded to YouTube. Answer: 24 Hours of content is being uploaded every minute via videos on Youtube. Video sharing sites make it possible to reach thousands if not millions of prospects with a single video.Using Social Media Networking sites allows you as a business owner to open up more effective communication channels with both new and existing customers. Doing this helps you to build the "Know, Like, Trust" factor with clients that will ultimately lead to longevity of profits through repeat business.New media gives you the opportunity to ad some personality to your business. A printed ad doesn't because of the restriction of ad size and costs involved.Their are many more but the main thing to take away from this is that New media/social media works.
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