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In regard to consumers, shoppers have more options because they are not limited to their geographical area. Convenience has also increased because shoppers can shop online 24/7 long after brick & mortar stores are closed. In addition, online stores generally offer lower prices because they do not have the expenses associated with retail stores, such as labor, monthly leases, security, electricity, etc.

For marketers, they have opportunities for a broader reach through the internet. No longer are they restricted to media within their general area. Through social networks, blogs, videos and other sources, they can promote a product (or service) nationally or internationally.

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Q: How has the internet changed consumers or the marketers?
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